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Wayfair Launches Campaign Featuring HGTV Stars

Boston-based Wayfair (NYSE:W), an online destination for home furnishings and decor, has launched a new advertising campaign featuring Joanna and Chip Gaines of HGTV’s “Fixer Upper” and owners of Magnolia Homes.

Living Spaces Unveils New TV Spots

Southern California home furnishings retailer Living Spaces has kicked off a new advertising campaign to showcase its product in beautiful room settings.

Klaussner Home Furnishings Takes to Las Vegas Television

Klaussner Home Furnishings used a creative marketing approach to boost its Las Vegas Market retail traffic.

Buckeye Win Means $1.5 Million Payout for Morris Furniture

The Ohio State University Buckeyes helped make more than 500 Morris Home Furnishings customers winners of free furniture with last night’s win over the Oregon State Ducks.

Mattress Mack Bets on Oil Prices

The king of promotions is at it again. Gallery Furniture is betting on oil prices with its latest consumer furniture promotion.

Morris Bets on Buckeyes

Morris Furniture Co. is offering customers free furniture at its Morris Home Furnishings and Ashley Furniture HomeStore locations if the Ohio State Buckeyes win the NCAA football championship on Jan. 12 by seven points or more.

Mailing Rate Increase?

Furniture retailers incorporating catalogs and direct mail in their promotional efforts should be aware of potential rate increases for delivering those materials according to an alert from Sheridan Group.

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