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Hayneedle Launches First National Advertising Campaign

Online furniture and home décor retailer Hayneedle.com has launched its first national advertising campaign that will include a variety of television, print, digital display and digital radio ads.

England Completes Rebranding with New Logo, POP Materials

Upholstery producer England Furniture has completed a rebranding that includes a new logo, updated website, and new point-of-purchase signage.

Restonic Sleep Survey Garnering National Attention

Mattress producer Restonic said its recent national consumer Sleep Survey has generated more than 135 million earned media impressions nationally and is being further promoted with a mattress giveaway on Restonic’s trademarked SleepBlog.

New Serta Ad Campaign Urges Consumers to ‘Declare Peace’

Serta has launched an advertising and marketing campaign in which the mattress producer urges consumers to “Declare Peace” by making time to relax and rejuvenate.

King Koil Launches Worldwide Rebranding Effort

Mattress manufacturer King Koil is rolling out a rebranding initiative to give the company and its extensive licensing network a consistent marketing presence.

Apple Co-Founder Helps Mattress Firm Start Marketing Campaign

Mattress Firm enlisted tech icon Steve Wozniak to help launch a new marketing campaign that touts technology in an unexpected place – the mattress.

Serena Williams to Star in Tempur-Pedic Marketing Campaign

Tennis icon Serena Williams has been hired by Tempur-Pedic as a spokeswoman for the latest installment of the mattress brand’s “Tempur-Pedic is Power” campaign.

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