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New Serta Ad Campaign Urges Consumers to ‘Declare Peace’

Serta has launched an advertising and marketing campaign in which the mattress producer urges consumers to “Declare Peace” by making time to relax and rejuvenate.

King Koil Launches Worldwide Rebranding Effort

Mattress manufacturer King Koil is rolling out a rebranding initiative to give the company and its extensive licensing network a consistent marketing presence.

Apple Co-Founder Helps Mattress Firm Start Marketing Campaign

Mattress Firm enlisted tech icon Steve Wozniak to help launch a new marketing campaign that touts technology in an unexpected place – the mattress.

Serena Williams to Star in Tempur-Pedic Marketing Campaign

Tennis icon Serena Williams has been hired by Tempur-Pedic as a spokeswoman for the latest installment of the mattress brand’s “Tempur-Pedic is Power” campaign.

Symbol Mattress Touts New Brand with NASCAR Sponsorship

The climate-controlled SleepFresh bedding brand launched earlier this year by Symbol Mattress raised its profile in April as the primary sponsor of the No. 51 car in the past two NASCAR Monster Energy Cup races.

Restonic Survey Shows Electronics, Lack of Exercise Inhibit Sleep

Mattress manufacturer Restonic has released findings from its 2017 consumer Sleep Survey, which showed that use of electronics and lack of exercise meaningfully impact the ability to get a good night’s sleep.

AmericasMart Named Exclusive Sponsor of IDS Georgia

AmericasMart Atlanta is bringing the Interior Design Society (IDS) back to Atlanta, after several years of absence, as the exclusive sponsor of the IDS Georgia Chapter.

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