IKEA Group, the owner of most IKEA budget furniture stores worldwide, is delivering it’s 2018 IKEA Catalog filled with new products and lower prices on existing products to nearly seven million homes across Canada this week.
Casper, the online bed-in-box pioneer that has shaken up the mattress industry with a single product it calls “the perfect mattress,” is introducing a second mattress that incorporates ergonomic technology.
Online furniture and home décor retailer Hayneedle.com has launched its first national advertising campaign that will include a variety of television, print, digital display and digital radio ads.
Upholstery producer England Furniture has completed a rebranding that includes a new logo, updated website, and new point-of-purchase signage.
Mattress producer Restonic said its recent national consumer Sleep Survey has generated more than 135 million earned media impressions nationally and is being further promoted with a mattress giveaway on Restonic’s trademarked SleepBlog.
Serta has launched an advertising and marketing campaign in which the mattress producer urges consumers to “Declare Peace” by making time to relax and rejuvenate.
Mattress manufacturer King Koil is rolling out a rebranding initiative to give the company and its extensive licensing network a consistent marketing presence.