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From Home Furnishing Business

King Koil’s New Lineup Brings Triple AUSP’s for Retail Partners

King_KoilGlobal mattress producer King Koil has announced that retail partners who have been carrying its new Intimate, Extended Life and MHybrid collections have seen average unit selling prices of its line triple in value.

Soft-Tex, DreamSmart Division Revamps Website

DreamsmartThe DreamSmart Division of Soft-Tex International has announced the redesign of DreamSmartSleep.com which now includes new detailed information on DreamSmart products features and MSRP information for customer comparison shopping. 

OMI Founder, Chairman Walt Bader Retires

Walt_BaderOrganic mattress producer OMI has announced the retirement of Founder and Chairman Walt Bader, passing the baton to his son, current CEO Jeff Bader.

Diamond Mattress Begins Delivery of New Collections, Retail Marketing Support

Calif-based sleep wellness brand Diamond Mattress has announced delivery of its new branded collections along with in-store marketing support and online education tools.   

Mlily Shifts Production for U.S. Market Out of China

Mlily In the wake of recently-enacted tariffs and anti-dumping duties on Chinese-made goods, Chinese memory foam brand Mlily has announced its decision to shift production for the U.S. market to factories in Serbia and Thailand, as well as a new factory under construction in South Carolina.

Nectar Sleep Partners with BrandBox for 1st Physical Storefront

Nectar BrandBoxE-commerce mattress company Nectar Sleep has announced the brand’s first physical storefront at Tyson’s Corner Center in Tysons, Va.

E.S. Kluft Named “Most Impactful Vendor” by Jerome’s Furniture

Jeromes Partnership AwardE.S. Kluft & Co., producer of luxury mattresses under the Kluft and Aireloom brand names, has been named the “Most Impactful Vendor” for 2018 by Top 100 San Diego-based retailer Jerome’s Furniture.

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