Daily News
From Home Furnishing Business
February 11,
2026 by Karen Parrish in Business Strategy, Industry 
In a move designed to revolutionize the way customers and sales reps do business, Hooker Furnishings announced the launch of a marketing technology ecosystem designed to centralize brand and product discovery to online purchasing. The company’s new website and integrated B2B online marketplace deliver a game-changing digital experience, making it easier for customers to find, evaluate, and buy the products they need — all in one place. Designed around how its customers do business, Hooker Furnishings new online marketplace is now live and can be viewed here.
February 11,
2026 by Karen Parrish in Business Strategy, Industry
Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led, and sustainable home furnishings retailer, announced today participation in the OpenAI Ad Pilot Program, becoming one of the first companies to test ads in ChatGPT. As an early participant, Williams-Sonoma, Inc. will explore how advertising in ChatGPT can reach customers at decision-making moments, helping surface relevant, high-quality products while preserving the trusted and transparent user experience both companies value.
February 11,
2026 by Karen Parrish in Business Strategy, Industry
WithIt (Women In The Home Furnishings Industry Today) has announced its 2026 academic scholarships, including the addition of a new Sustainability Scholarship for students in partnership with International Sleep Products Association (ISPA).
February 11,
2026 by Karen Parrish in Business Strategy, Industry
When it comes to children’s health and development, quality sleep is essential. Understanding the unique needs of growing bodies, DeLandis, a trusted OEM provider, has launched a youth mattress collection that offers proper support, lasting comfort, and peace of mind for parents. Designed for youth, trundle, daybed, and platform beds, the collection includes a hybrid mattress and two supportive gel memory foam mattresses that offer firm and medium-firm comfort.
February 11,
2026 by Karen Parrish in Business Strategy, Industry
Submissions are now open for the 11th annual ANDYZ Design Awards, recognizing exceptional residential, commercial, hospitality and student design projects from across the U.S. and internationally. The awards, known for capturing the ideas, materials and innovations shaping each year in design, will announce winners during the Summer 2026 Las Vegas Market, on July 27.
February 11,
2026 by Karen Parrish in Business Strategy, Industry
The ART Conference Committee announced today that Esperanza of Tucson, Arizona, has been selected as the beneficiary of the 2026 ART Conference Community Service Project. This marks ART’s eleventh community service initiative in a conference host city. The 2026 ART Conference will be held May 13–15, at the Loews Ventana Canyon Resort in Tucson, Arizona.
February 10,
2026 by Karen Parrish in Business Strategy, Industry
For the past decade, direct-to-consumer mattress brands like Endy, Douglas, and Casper built their business on a compelling promise: try our mattress risk-free and send it back if you don't love it. But there was always a catch consumers rarely questioned - they had to commit to a single brand, sight unseen, with no way to compare products in person.