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From Home Furnishing Business
Wayfair Prints Home Furnishings Catalog
February 29,
2016 by in Advertising, Industry 
E-commerce home furnishings retailer Wayfair (NYSE:W) has published its first catalog featuring products for every room of the the home.
The 92-page catalog showcases 775 items, a small percentage of the retailer’s selection available online. The catalog presents another way for consumers to shop with the retailer.
“Wayfair is changing the way people shop for their homes,” said Niraj Shah, CEO, co-founder and co-chairman. “Part of that process is helping consumers discover all of the new possibilities enabled by our online retail experience in terms of selection, price, service and inspiration. Catalog is typically a medium used to explore a limited selection of higher end furnishings, but for Wayfair, we're featuring great sofas starting at $299 and pillows starting at $14.”
The catalog is the latest customer touch point powered by quantitative and algorithm based insights. Wayfair’s team of buyers and editors created the home catalog based on proprietary analytics technology developed by Wayfair’s engineers and data scientists. The approach is the backbone of Wayfair’s national television advertising and content integrations and partnerships with media brands such as HGTV, Coastal Living, Real Simple, Sunset and This Old House.
“Technology enables us to serve our customer better than anyone else in the industry,” Shah said. “We are using our proprietary data and insights to make the shopping experience more tangible while not limiting our customer’s access to selection and great prices. Our focus on technology is expansive to new formats that deliver a positive and immersive retail experience to our customers in the home. We will continue to raise the bar on what is possible in home retail.”