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Home Renovators Influenced by Mobile and Desktop Ads

The Interactive Advertising Bureau (IAB) has released its IAB Digital Influence on Home Improvement Plans, a custom analysis of Prosper Insight data, showing that U.S. consumers planning home renovations are nearly twice as likely as the general population to be influenced by mobile and desktop ads.

Morris Furniture Bets on Buckeyes—Again

Morris Home Furnishings kicked off the weekend with a promotion that could net big for customers who bought over the weekend if the Ohio State Buckeyes win the college football championship in January.

Inada Promotes National Relaxation Day

Massage chair supplier Inada is encouraging people to take part in National Relaxation Day Aug. 15.

American Signature Launches New Advertising Campaign

American Signature, Inc. (ASI), has launched a new television and radio campaign.

Ikea Unveils 2016 Catalog Celebrating Kitchen Life

Ikea has unveiled its 2016 Ikea U.S. catalog that will be available to the public in August.

Wayfair Launches Campaign Featuring HGTV Stars

Boston-based Wayfair (NYSE:W), an online destination for home furnishings and decor, has launched a new advertising campaign featuring Joanna and Chip Gaines of HGTV’s “Fixer Upper” and owners of Magnolia Homes.

Living Spaces Unveils New TV Spots

Southern California home furnishings retailer Living Spaces has kicked off a new advertising campaign to showcase its product in beautiful room settings.

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