May 16,
2017 by Larry Thomas in Advertising, Business Strategy, Industry 
Mattress manufacturer King Koil is rolling out a rebranding initiative to give the company and its extensive licensing network a consistent marketing presence.
May 10,
2017 by Larry Thomas in Advertising, Bedding, Industry, Product
Mattress Firm enlisted tech icon Steve Wozniak to help launch a new marketing campaign that touts technology in an unexpected place – the mattress.
May 9,
2017 by Larry Thomas in Advertising, Bedding, Industry, Product
Tennis icon Serena Williams has been hired by Tempur-Pedic as a spokeswoman for the latest installment of the mattress brand’s “Tempur-Pedic is Power” campaign.
May 3,
2017 by Larry Thomas in Advertising, Industry, Special Events
The climate-controlled SleepFresh bedding brand launched earlier this year by Symbol Mattress raised its profile in April as the primary sponsor of the No. 51 car in the past two NASCAR Monster Energy Cup races.
May 1,
2017 by Larry Thomas in Advertising, Bedroom, Industry, Product
Mattress manufacturer Restonic has released findings from its 2017 consumer Sleep Survey, which showed that use of electronics and lack of exercise meaningfully impact the ability to get a good night’s sleep.
April 26,
2017 by Jane Chero in Advertising, Business Strategy, Designer Weekly, Industry
AmericasMart Atlanta is bringing the Interior Design Society (IDS) back to Atlanta, after several years of absence, as the exclusive sponsor of the IDS Georgia Chapter.
March 15,
2017 by Larry Thomas in Advertising, Industry, Social Media
In keeping with its 2017 strategy to increase dialogue with consumers using a variety of digital marketing methods, mattress producer Spring Air International has engaged a new social media agency to begin the relationship-building process.