Luxury Italian bedding producer Magniflex has partnered with the Kansas City Royals on television-visible signage behind home plate and several other initiatives with the domestic support of Magniflex North American Headquarters in Miami.
Bedding supplier Dormeo is taking its advertising to the airwaves with television spots that include two-, five- and 30-minute segments on cable channels.
Contemporary furniture vendor Zuo Modern is implementing a zero tolerance policy on minimum-advertised-price violations.
Art Van Furniture has hooked up with celebrity photographer Nigel Barker for the Warren, Mich.-based furniture retailer's 2014 Spring catalog.
A Super Bowl promotion has Houston furniture retailer Gallery Furniture paying out some $7 million, but Owner Jim McIngvale isn't sweating it. He likes the buzz the promotion has generated for the store.
Bed retailer Charles P. Rogers kicked off its advertising campaign in Harper's magazine in 1904 with a column-width ad featuring one of its beds. Today, the company's advertising remains in print and continues to feature its beds.
Furniture retailer The Dump's commercial featuring a naked couple sitting on a sofa has been dropped by the NBC and CBS affiliates in the Chicago market. The spot has also been dropped in other markets.