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Magniflex Teams with Kansas City Royals

Luxury Italian bedding producer Magniflex has partnered with the Kansas City Royals on television-visible signage behind home plate and several other initiatives with the domestic support of Magniflex North American Headquarters in Miami.

Dormeo Launches Infomercial Campaign

Bedding supplier Dormeo is taking its advertising to the airwaves with television spots that include two-, five- and 30-minute segments on cable channels.

Zuo Modern Implements MAP Policy

Contemporary furniture vendor Zuo Modern is implementing a zero tolerance policy on minimum-advertised-price violations.

Art Van Collaborates with Photographer Nigel Barker on Catalog

Nigel BarkerArt Van Furniture has hooked up with celebrity photographer Nigel Barker for the Warren, Mich.-based furniture retailer's 2014 Spring catalog.

Super Bowl Promotion Costs Millions

A Super Bowl promotion has Houston furniture retailer Gallery Furniture paying out some $7 million, but Owner Jim McIngvale isn't sweating it. He likes the buzz the promotion has generated for the store.

Charles P. Rogers Branding Stands Test of Time

Bed retailer Charles P. Rogers kicked off its advertising campaign in Harper's magazine in 1904 with a column-width ad featuring one of its beds. Today, the company's advertising remains in print and continues to feature its beds.

The Dump's Commercials Get Dumped in Chicago

Furniture retailer The Dump's commercial featuring a naked couple sitting on a sofa has been dropped by the NBC and CBS affiliates in the Chicago market. The spot has also been dropped in other markets.

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