Daily News
From Home Furnishing Business
Castelle Releases 2018 Product Videos
October 9,
2017 by Larry Thomas in Advertising, Business Strategy, Industry 
Castelle, a producer of high-end outdoor furniture, has released a series of professionally produced videos showcasing all of the company’s 2018 product introductions and highlighting its manufacturing process.
The company said the videos, which are produced as marketing tools for Castelle’s retail customers, provide a moving visualization of the details, finishes and craftsmanship incorporated into making each piece of Castelle furniture.
Created to be used by specialty retailers in educating their sales personnel and customers, the videos can be accessed across multiple platforms including online and mobile applications. Each video is available at any Castelle retail partner location or the company’s website or YouTube channel.
“The 2018 videos are a continuation of Castelle’s commitment to educating our retail partners and their consumers on the new collections as well as the manufacturing story that is so important to understanding our brand,” said Derek Ritzel, president and CEO. “As a sales tool, the videos are able to take our customers, their staff and their consumers through each collection and the entire manufacturing process, exhibiting the amazing effort that goes into producing each collection. We see this story as important to the sales process empowering the end consumer to confidently select lasting outdoor furnishings.”
Featured in the one-minute videos are Castelle’s 2018 collections, including the Barclay Butera, Hermosa, Legend, Napoli, Sonesta, Sunrise and Ventura. There also is a video showcasing Elements by Castelle, the company’s new mixed media line constructed of all-weather wicker, resin wood and aluminum. This line debuted in July 2017 and offers retailers a mid-range outdoor furnishings price option.