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From Home Furnishing Business

Legends Furniture Launches Re-Branding Campaign

Case goods manufacturer and importer Legends Furniture is launching a re-branding effort at this month’s High Point Market, and has hired Kreber, an omni-channel marketing agency, to spearhead its development and implementation.

The effort is centered around a digital and print communications plan titled “Be Inspired” that highlights three new collections designed by Stephanie Lena that will be unveiled at market.

“We have achieved new levels of innovation, style, and consumer trend focus, and sought a marketing partner with extensive home furnishing industry experience to help us manage and communicate this evolution.  We’re pleased that the team at Kreber is guiding us on this journey,” said Tim Donk, Legends director of marketing and business development.

The new collections will be featured in Legends new showroom, space C-601 of the International Home Furnishings Center.

“Legends Furniture has enjoyed a strong reputation for quality, integrity, and service since 1990,” said Victor Vaughn, Kreber’s vice president of business development and account manager.  “We are looking forward to telling their story of dynamic growth to a wide audience of potential customers, and providing valuable marketing support to their expanding retailer base.”

Kreber has offices in High Point, Columbus, Ohio, New York and Atlanta.

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