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Talalay Global Enlists Facebook Page to Promote Pillow Line

Latex foam producer Talalay Global is using social media to introduce consumers to its new Talalay pillow line, just as the three-pillow program is becoming available on retail floors. 

Gold Bond Stages Social Media Contest at Market

Independent mattress producer Gold Bond is staging its second social media contest in its showroom during this week’s High Point Market, giving participants a chance to win prizes ranging from a chocolate bar to a 15% discount off a future order.

Google Strategist to Lead HFA Seminar During HP Market

Andrew Leonard, Google Strategist and Marketing Development Manager will be leading a seminar presented by the Home Furnishings Association, called “Turn Web Traffic into Foot Traffic” on Saturday, April 22, from 3:00p.m – 4:00p.m. The event will take place in the High Point Market Theater, during Spring High Point Market, April 22-26.

Spring Air Hires New Social Media Agency

In keeping with its 2017 strategy to increase dialogue with consumers using a variety of digital marketing methods, mattress producer Spring Air International has engaged a new social media agency to begin the relationship-building process.

HPMA Announces New Product Premiere, Twitter Chat for Spring Market

The High Point Market Authority (HPMA) is once again teaming up with various design industry experts and exhibitors for its New Product Premiere program, intended to offer a sneak peak at new products being debuted at Spring Market, April 22-26.

Crystorama Lighting Receives Award for Social Media Initiative

Crystorama Lighting’s “Complete the Look” social media campaign has won an Award of Distinction in the 2016 Communicator Awards competition.

High Point Announces New App for Spring Market

The High Point Market Authority (HPMA) has announced the release of a new and completely customized MyMarket app, featuring indoor and outdoor mapping technology.

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