From Home Furnishing Business
England Completes Rebranding with New Logo, POP Materials
Upholstery producer England Furniture has completed a rebranding that includes a new logo, updated website, and new point-of-purchase signage.
The materials also will feature the brand’s new slogan, “Custom for you. Fast by us.”
The rebranding was completed by Tropic Survival, a Miami advertising agency that has represented several furniture manufacturers and retailers over the past 25 years.
“We take immense pride in the work that we do and the values we share. We’re so pleased Tropic was able to capture and uphold the true essence of the England brand, and refresh it with a new look,” said England Furniture President Terry England. “We’re very excited for our retailers to experience it. Our new logo is authentic and captures the spirit of our brand promise.”
He said the new point-of-purchase material will freshen up the retail space with newly branded images, hanging structures and overall cleaner merchandising. Plus, the company’s new design center format will walk consumers through the customized design process from start to finish, providing them a more hands-on experience.
“The England brand is Americana at its best. Their incredible teams deliver custom upholstery in just 21 days,” added Sheila Duffy, chief operating officer of Tropic Survival. “Not only did we want to connect the integrity of that promise with the rebrand, we wanted to capture the artisanal, can-do spirit of their brand story.”