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From Home Furnishing Business

CH Living to Showcase New Catalog

CH Living is continuing its branding efforts with the introduction of an upscale upholstery catalog.

The Shape of Style Today catalog is segmented into three collections—Metro, Natural Instincts and Couture. Each collection showcases three groups with its influencer’s style. A fourth section of the catalog—Socially Inclined—features motion and stationary chairs, benches and ottomans.

“Personal style is inspired by the influencers that surround us geographically, that are inherent from our upbringing or are adopted from popular peers,” said Kayvan Torabian, CEO of Castle Home Furnishings, parent company of CH Living. “We have merchandised our line with these influencers in mind so consumers can see what best fits their lifestyle.”

The company offers more than 200 fabrics that can be married to any of its frames.

“CH Living is targeting retailers that want to tailor their upholstery offerings to the consumers that are shopping for style that speaks to them on a personal level,” said Mona Ghaleb, product manager for CH Living.

The catalog will be available in the company’s showroom at 3433 Showplace during next month’s High Point Market.


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