From Home Furnishing Business
Surya Fall 2015 Catalog Available
The fall 2015 product catalog from Surya is now available in print, online and via the company’s iPad app.
Featuring more than 8,800 home accessories, the 770-page catalog showcases the company’s selection of rugs, pillows, throws, wall décor, accent furniture, lighting and more across all price points.
To expedite product selection and make it easier to shop by category and lifestyle, the table of contents has been simplified, including an updated Rugs section that reflects the rug styles most relevant for today. The Lighting’ section has been expanded to reflect the depth of the category for Surya. Also prominently featured are the brand’s made to order programs – the Cut and Sew Rug Program and Made to Order Art Program – which make it easy to specify tailor-made rugs and art for shipment within as little as one week.
“Our catalog is one of the most vital tools for our customers, helping them not only to sell Surya products but also to build a solid home accessories business and more effectively compete within the marketplace,” said Satya Tiwari, president. “With each new catalog, our goal is to provide even greater value to our customers by offering a visually beautiful catalog that is also highly functional and makes it easy to locate a full range of accessories for any budget and design need.”
The catalog opens with five curated and photographed lifestyle spreads to offer design inspiration, accompanied by a selection of Surya accessories corresponding to each lifestyle. Immediately following is a Shop by Color section, which leads with neutrals, the hottest-selling and most versatile color trend of the moment. Top Sellers are featured as a convenient way for retailers building programs for their stores to locate more than 500 fashion forward products with proven sales traction.
The catalog is mailing to Surya customers this week and can be accessed online. High Point Market attendees can also pick up a copy of the catalog at the Surya showroom, 4100 Showplace.