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From Home Furnishing Business

Pottery Barn Brands Launch New Line with Flour Shop’s Amirah Kassem

Pottery Barn Kids, Pottery Barn Teen and Pottery Barn, divisions of Williams-Sonoma, Inc. (NYSE: WSM) have announced the launch of Flour Shop x Pottery Barn Brands, the colorful home furnishings collaboration with Amirah Kassem of Flour Shop, the bakery known for its signature treats and social media-famous “Rainbow Explosion Cake.”

Wolf Furniture to Launch New Website on Blueport Platform

Blueport Commerce, a provider of e-commerce technology and services for the retail furniture industry, has announced that Wolf Furniture will be next to join its roster of top American furniture retailers. The brand will launch a new Wolffurniture.com on the Blueport platform.

Bob’s Discount Launches “Postcards to Santa” Campaign

Bob’s Discount Furniture has announced its “Postcards to Santa” campaign designed to spread holiday cheer and provide comfort to children in need.

City Furniture Launches Eco-Friendly Seattle Collection

Florida retailer City Furniture has announced its new eco-friendly Seattle Collection made with 100% reclaimed wood certified by the international Forest Stewardship Council (FSC).

Tuft & Needle Launch New Discount Program for Military and First Responders

Online mattress heavyweight Tuft & Needle has announced the launch of a new discount program for military (which includes active duty, veterans, retirees, reservist/national guard and registered dependents) and U.S. first responders and emergency personnel (which includes law enforcement, EMTs, paramedics and firefighters).

IMC to Launch Snapshot Program, New Product Competition for Winter 2020 Markets

International Market Center (IMC) is launching a new initiative called “Market Snapshot” to showcase top products at the Atlanta International Gift and Home Furnishings Market and Las Vegas Market. The program showcases exciting, new, innovative and trendsetting products from across the markets’ furniture, home décor and gift collections on social media, in buyer communications and the markets’ websites.

Whom Home Launches New Video Ads to Attract Urban Shoppers

Online furniture brand Whom Home has announced its new series of video ads to attract urban shoppers to its furnishings website. The 30-second TV spots will run in major metro markets beginning this month.

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