November 13,
2019 by Laurie Northington in Business Strategy, Industry 
Online furniture brand Whom Home has announced its new series of video ads to attract urban shoppers to its furnishings website. The 30-second TV spots will run in major metro markets beginning this month.
November 12,
2019 by Laurie Northington in Business Strategy, Industry
Mattress producer and retailer Brooklyn Bedding recently launched it new category of sleep solutions for RVing and camping, offering custom mattresses specifically for RVs, travel trailers, fifth wheels and more.
November 11,
2019 by Laurie Northington in Business Strategy, Industry
Providing more retailers an opportunity to floor its products, organic mattress manufacturer OMI has announced a partnership with Fundbox for a new business credit platform that will provide 60-day, interest-free financing on purchases up to $100,000.
November 6,
2019 by Jane Chero in Business Strategy, Designer Weekly, Industry
Luxury organic sleep products manufacturer OMI has launched a design trade program that allows qualified professionals to obtain trade pricing with no minimum order on the company’s website. The move extends the company’s reach into the growing, professional design trade segment.
October 31,
2019 by Laurie Northington in Business Strategy, Industry
E.S. Kluft & Co., producer of luxury mattresses under the Kluft and Aireloom brand names, is introducing a new Aireloom Preferred Collection for independent retailers across the U.S.
October 30,
2019 by Laurie Northington in Business Strategy, Industry
The American Home Furnishings Alliance (AHFA) has announced the 20+20 Project, an industry-wide education initiative with the goal of communicating key furniture safety information to American consumers.
October 30,
2019 by Laurie Northington in Business Strategy, Industry
E-commerce home furnishings retailer Wayfair (NYSE:W) has announced a partnership with Big Sister Association of Greater Boston that will bring a workplace mentoring program to the company’s Boston-based headquarters aimed at building relationships between girls from Boston-area schools and Wayfair employees.