Daily News
From Home Furnishing Business
Whom Home Launches New Video Ads to Attract Urban Shoppers
November 13,
2019 by Laurie Northington in Business Strategy, Industry 
Online furniture brand Whom Home has announced its new series of video ads to attract urban shoppers to its furnishings website. The 30-second TV spots will run in major metro markets beginning this month.
Over a dozen cities are selected to run the ads, based on the target audience, including Los Angeles, San Francisco, Portland, Seattle, Dallas, Denver, Houston, Chicago, New York, Boston, Atlanta, Nashville and Miami.
While Whom Home targets the Millennial demographic through marketing of its sustainably manufactured products, sales data show a wider swath of consumers responding to the brand’s edgy style and ease of ordering online.
“Sales indicate the shopper for transitional and second homes is an emerging target for us,” says Jonathan Bass, CEO. “One buyer furnished several rooms with Whom Home products placed from a single website order.”
According to Bass, Whom Home is the only digitally native brand manufacturing its own upholstery, case goods and accent items. He believes the company’s North American production, quick turn-around times, delivery options, and ability to customize are additional factors to set it apart from furnishings competitors operating in the online space.