March 12,
2020 by Laurie Northington in Business Strategy, Industry
Luxury mattress manufacturer Shifman Mattress Co. has partnered with Italian luxury linen brand Frette to debut a new mattress collection.
March 4,
2020 by Laurie Northington in Business Strategy, Industry
Bobby Berk, award winning interior designer and member of the Fab Five from Netflix’s “Queer Eye,” launched his new collection on March 1 at Belfort Furniture in the DC area.
February 28,
2020 by Laurie Northington in Business Strategy, Industry
Bob’s Discount Furniture has announced the launch of a new campaign that focuses squarely on Bob-O-Pedic, an exclusive line of memory foam and hybrid mattresses.
February 18,
2020 by Laurie Northington in Business Strategy, Industry
The Upholstered Furniture Action Council (UFAC), a long-running safety effort aimed at reducing residential upholstery fires caused by smoldering cigarettes, is set to launch an upgraded testing and consumer outreach program to certify upholstered furniture products as being free of the most widely used flame-retardant (FR) chemicals.
February 18,
2020 by Laurie Northington in Business Strategy, Industry
Mattress manufacturer Mlily USA has announced the launch of its first national advertising campaign, taking its message to the iHeartRadio airwaves during Presidents Day.
February 5,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry
After establishing a successful interior design firm, selling it, and now owning a lifestyle PR agency called A Design Partnership, CEO Natalie Norcross has launched a DIY public relations platform to the industry called Interior Design PR. With this weeks official launch date, Interior Design PR is offering a first-of-its-kind platform to interior designers.
February 5,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry
Luxury bedding brand Kingsdown will launch a branded pillow line extending its reach into the bedding accessories space for the first time.