King Koil Launches SmartLlife Mattress

June 4, 2020  by Laurie Northington in Business Strategy, Industry   

The three-model smart sleep system collection, which adjusts to body shape, weight, sleep position and preferences, will be featured on the retail floor with its high-tech, in-store presentation.

To support the rollout, King Koil’s trainers spent a week recently with the company’s 200 RSAs to assure their knowledge of the technology behind the system to better communicate the benefits of Smartlife to consumers.

With the addition of the three SmartLife models, Sit ‘n Sleep now features more than 25 King Koil models in its bedding departments.

“We value our partnership with Sit ‘n Sleep and its standing as one of the most respected bedding retailers in the country. Their RSAs have the extraordinary ability to sell a range of product, so we were confident that the technology in Smartlife Mattress by King Koil would be exceptionally presented to consumers,” said David Binke, chief executive officer of King Koil.

Smartlife mattresses use a scientific algorithm that powers smart cells to adjust automatically to fit a consumer’s unique body shape, weight and preferences. Programming and monitoring of the sleep system is managed through a smart device app.

In addition to the extensive training, Sit ‘n Sleep has installed King Koil’s point-of-purchase system that includes high-definition screens mounted above the beds to help consumers understand the technology built into the mattresses. A video loops on the screen explaining Smartlife technology and how the mattresses are designed to deliver supportive sleep in easy-to-understand terms.

With its 80 individual smart cells and eight independently controlled zones from head to toe, Smartlife offers multiple settings of firmness that allow users to adjust to accommodate personal sleeping needs.