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Furniture store opens in St. Lawrence

By Aggregated Content in on May 13, 2013 from From 1973 until 2011, Menet's Furniture and Carpeting was a popular destination on North Prospect Street in St. Lawrence. The business had a reputation for fine quality, high-end furniture, which of course meant higher-end prices. Owner Ronald Menet...

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Thomasville Launches Mag-Alog for Memorial Day Events

By Home Furnishings Business in Advertising on May 13, 2013

Thomasville Furniture will launch a new "mag-alog" and $10,000 consumer sweepstakes to support Memorial Day sales.

The new catalog format offers a stylish, fresh approach for readers. It has been designed to read more like a magazine than a catalog; and it features designer tips on how consumers can refresh home décor. The €œmag-alog€ will be mailed to consumers in Thomasville€™s store markets in mid-May.

To add excitement to its Thomasville Memorial Day Event, the brand is launching a €œGet Ready to Refresh€ makeover giveaway, accessible to friends of Thomasville on Facebook. The sweepstakes is spotlighted in the Memorial Day catalog and also supported with online marketing, in-store signage, Facebook advertising, a Twitter campaign, direct mail and an email campaign. The sweepstakes illustrates how $10,000 can completely refresh a consumers room. Examples of beautiful rooms filled with Thomasville furniture will be used throughout the sweepstakes campaign. The sweepstakes begins on May 13 and concludes on June 25.

€œAt Thomasville our designer services are complimentary, whether you buy one piece or a whole new room, so with a great sale during this event, you€™ll be amazed at how being stylish can be so affordable,€ said Gregory Heller, vice president of Thomasville Retail and chief creative officer of the brand.

Thomasville is a subsidiary of Furniture Brands International.

Royer Rejoins Lazar as Sales Director

By Home Furnishings Business in Executive Changes on May 13, 2013

Darrin Royer has rejoined contemporary upholstered furniture vendor Lazar as director of sales.

Royer reports to Siler City, N.C.-based Lazar's president, Robert Luce, and will manage sales efforts for the company from his office in Austin, Texas, while traveling nationally with both residential and contract representatives.

€œI am very happy to be back with Lazar," Royer said. "This is a great organization with extraordinary capabilities and people.€

Royer most recently managed sales for Canadian upholstery supplier Couture, and brings 21 years of upholstery sales management experience back to Lazar. Previously at Lazar he oversaw product development, merchandising and key accounts from 2003 to 2007.

€œWe are thrilled to have Darrin back working with Lazar; he has a great reputation in the industry,€ Luce said. "Darrin will be focusing his initial efforts on our hospitality distribution channel where we see enormous growth opportunity for the company."

Valdese Weavers Adds 3 to Contract Team

By Home Furnishings Business in Executive Changes on May 13, 2013

Valdese Weavers has named three executives to its Valdese Weavers Contract division: Scott George, Fay McFetridge and Rosemary Haley.

Blake Millinor, senior vice president and chief marketing officer, said the additions will have a positive impact on the future development of the contract business for the company.

George has joined the company as vice president/sales and marketing of Valdese Weavers Contract.

€œScott brings over 25 years of experience managing and growing textile businesses and will provide a seamless transition in providing leadership to fulfill the Valdese Weavers Contract overall growth strategy,€ Millinor said.

George joined the industry with Milliken in 1981. Beginning in 1986 with a move to Grand Rapids, Mich., his textile career has been associated with the contract industry through senior management positions with a number of companies. George will be relocating to the Valdese/Hickory area.

McFetridge joins Valdese Weavers Contract as design director. She will focus on developing new products for the contract market with an emphasis on custom development. McFetridge has more than 20 years of experience in textiles, with an earlier stint as a designer at Valdese Weavers and most recently as design manager for Cone Jacquards.

€œFay is returning to Valdese Weavers to focus on the hospitality side of our contract business," said Laura Levinson, senior vice president of design and merchandising. "Fay€™s strength in construction and weave development will be a great asset to our contract design team."

A graduate from the Scottish College of Textiles, McFetridge lives in Morganton, N.C.

Harley joined Valdese Weavers as senior designer last year. She will focus on developing products for the contract area both in seating and privacy curtain fabrics.

€œWe are excited to have Rosemary€™s talents added to our contract team," Levinson said. Her experience in the privacy curtain market will help us produce products suitable for this area."

Harley has a degree from Philadelphia University and has 14 years experience in the contract industry having held design positions at Craftex, Victor, and most recently Bentex Mills.

Simmons Hospitality, Applied Textiles Team for Stain Protection

By Home Furnishings Business in Bedding on May 13, 2013

Applied Textiles has granted Simmons Bedding Hospitality the exclusive privilege of using its Nano-Tex stain protection for the new Recharge Beautyrest mattresses.

"The partnership between Simmons Hospitality and Applied Textiles is a perfect marriage of two outstanding products--our legendary Beautyrest Pocketed Coil spring mattresses and Nano-Tex technology," said Steve Tipton, vice president of Simmons Hospitality. "Given the stress that most hotel mattresses undergo, this new Nano-Tex-treated layer adds an enhanced level of stain-resistant protection and preserves the quality of our mattresses. Our partnership with this excellent product enables Simmons to provide a better, more protected product to our customers."

Nano-Tex--originally developed for use on apparel in 2000--has become a leading high-performance fabric protection in the "Top of Bed" segment of the hospitality bedding industry, providing superior stain protection in harsh, heavily trafficked commercial environments.

This highly breathable, safe treatment includes no PFOA, formaldehyde or VOCs and is used by some of the world's most trafficked industries, including healthcare, education, entertainment and hospitality. The Nano-Tex treatment is guaranteed to last the life of the fabric, saving hotels time and money on continuous maintenance and replacement costs.

The companies' agreement gives Simmons exclusive use of Nano-Tex technology during the launch period; all new Simmons Hospitality Recharge Beautyrest mattresses will be treated with the technology.

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