Search Twitter Facebook Digital HFBusiness Magazine Pinterest Google

Get the latest industry scoop


Daily News Archive

Brought to you by Home Furnishings Business

McRoskey Mattress Co. Gets a Makeover

By Home Furnishings Business in Bedding on May 9, 2013

McRoskey Mattress Co. is celebrating 114 years of hand-crafting mattresses and box springs with a new identity.

Through a series of playful print ads, a Web site overhaul and a new logo that speaks to the company€™s hand-made heritage and Made-in-San Francisco pride, McRoskey Mattress wants to send the message that "nothing can cradle your dreams quite like a McRoskey."

€œOur customers have always known that McRoskey mattresses are incredibly comfortable," said McRoskey Mattress President Robin McRoskey Azevedo, the third generation of McRoskey to run the company. "What they might not know is that they are made by hand, made right here, and some people will go to extraordinary lengths to sleep on theirs every night.€
The new ads are a combination of hand-drawn illustrations and photography. In one, a mountain climber hikes up a peak, while a Sherpa-like guide behind him carries the hiker€™s McRoskey. In another, guests arriving at posh hotel are accompanied by a McRoskey-toting bellhop.
€œThere€™s a whimsical quality to the ads,€ said Carolyn Goodman, president and creative director of San Rafael, Calif.-based Goodman Marketing Partners, the agency that conceived the rebranding effort. "They€™ll hopefully inspire a knowing smile as they reinforce the fact that people are just absolutely attached to their McRoskey. That€™s why they buy them again and again, and why families have one generation after another still buying McRoskeys."
McRoskey€™s long history, and hand-crafted heritage are evoked in its new logo, an image of the label that€™s stitched on every McRoskey Mattress. The €œsewn-on€ emblem, complete with grommets, bears the well-known elliptical company logo, along with the words €œMade in San Francisco, U.S.A.€ prominent underneath.
€œWe€™re exceptionally proud to be a part of the fabric of this city," said McRoskey Azevedo. "My grandfather was one of the only mattress makers still operating and supplying mattresses following the 1906 earthquake."
The new Web site is cleaner and easier for visitors to navigate, letting them quickly find more information on comfort options and how a McRoskey is made. also incorporates bold new imagery that reinforces the message of comfort while dispelling the notion that although it is over a century old, McRoskey is not an old-fashioned company.

Dorel Q1 Sales Off 4.3%

By Home Furnishings Business in Financial Reports on May 9, 2013

Juvenile furniture and bicycle vendor Dorel Inds. reported first quarter 2013 revenue of $594.2 million, a 4.3 percent drop from the prior-year period.

Net income was $22.3 million, or $0.70 per diluted share, compared with $29.1 million, or $0.90 per diluted share, in the first quarter of 2012.

"As stated in our year-end results press release issued March 6, 2013, the year is off to a slower start than 2012 as was expected," said Dorel President and CEO, Martin Schwartz. "In Recreational/Leisure the expected lower quarter was compounded by exceptionally poor weather in both North America and Europe."

He noted that in the U.S. the March-April period was the second coldest on record; and that some regions in Europe had the coldest spring in 50 years.

"As in Recreational/Leisure, operating profit for the quarter in Juvenile was lower than last year," Schwartz said. "There are challenges in the economy and consumer confidence in our more mature markets, but with controlled spending and enhanced gross margins the impact on earnings was mitigated."

He added that Dorels' Latin America business as a whole recorded increased profits as Dorel Chile's revenues grew substantially; and Dorel Brazil had its best operating results since 2010.

"Home Furnishings had one of its best quarters since 2011 as the continued growth in on-line sales helped deliver a substantial increase in earnings," Schwartz said. "We are a leader in this retail channel in furniture and the results are apparent in the quarter's results."

Pure Latexbliss Joins Slavery Awareness Campaign

By Home Furnishings Business in Community/Charitable Support on May 9, 2013

Luxury mattress brand Pure Latexbliss has joined the €œEnd It€ campaign to raise awareness about modern-day slavery.

In addition prominently displaying signage outside its showroom at High Point Furniture Market, the company has added the movement€™s logos to its Web site and will offer its retailers an opportunity to get involved, providing those that request it with posters for their showroom floors.

The goal of the €œEnd It€ campaign and that of Pure Latexbliss is to raise awareness that slavery still exists. The campaign€™s Web site, educates readers that today 27 million men, women and children are working as slaves in 161 countries, including the United States. The enslaved are forced to work in factories, quarries and brothels, victims of human trafficking. The campaign notes that one of the first steps to stopping modern-day slavery is to share the message of its existence. That prompted the campaign€™s creation of a €œRed X€ logo to serve as a conversation-starter, and it is quickly becoming ubiquitous with the goal of ending slavery.

€œWhen we learned about this crisis we felt compelled to act and to join the conversation. What€™s unique about this movement is that we€™re not calling for money, we want your voice instead. Raising awareness is the first step to eradicating modern day slavery,€ said Pure Latexbliss President Kurt Ling. €œWe will continue to display our Red X logo at all furniture markets and we€™re happy to create that same poster for our dealers who feel called to action. One year from now I believe we€™ll look around and see this Red X everywhere.€

To join the €œEnd It€ movement, manufacturers and retailers can go to to download a free digital tool kit that includes an action guide with logos and fact-sheets as well as files to create and print posters and educational cards.

Ikea Breaks Ground on Florida Location

By Aggregated Content in Furniture Retailing on May 8, 2013 from

Ikea broke ground on the furniture chain's second South Florida location in Sweetwater, Fla. The store's opening is scheduled for summer 2014.

The 416,000 square-foot store will feature 1,500 parking spaces, and will also potentially be partially powered by solar energy.

"This location will help bring the unique IKEA family-friendly shopping experience closer to our many South Florida customers who live in Miami-Dade and are currently shopping at IKEA Sunrise," said Mike Ward, Ikea's U.S. president.

Read Full Article...


Louisiana Ex-Furniture Store Operator Pleads Guilty in Fraud Case

By Aggregated Content in on May 8, 2013 from A former operator of a Baton Rouge, La., furniture store destroyed by a fire in 2006 pleaded guilty to a wire fraud charge stemming from the blaze and was put on probation. The Advocate reported that Ron Henderson, who managed American Wholesale...

Read Full Article...

Performance Groups
HFB Designer Weekly
HFBSChell I love HFB
HFB Got News
HFB Designer Weekly