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Royer Rejoins Lazar as Sales Director

By Home Furnishings Business in Executive Changes on May 13, 2013

Darrin Royer has rejoined contemporary upholstered furniture vendor Lazar as director of sales.

Royer reports to Siler City, N.C.-based Lazar's president, Robert Luce, and will manage sales efforts for the company from his office in Austin, Texas, while traveling nationally with both residential and contract representatives.

€œI am very happy to be back with Lazar," Royer said. "This is a great organization with extraordinary capabilities and people.€

Royer most recently managed sales for Canadian upholstery supplier Couture, and brings 21 years of upholstery sales management experience back to Lazar. Previously at Lazar he oversaw product development, merchandising and key accounts from 2003 to 2007.

€œWe are thrilled to have Darrin back working with Lazar; he has a great reputation in the industry,€ Luce said. "Darrin will be focusing his initial efforts on our hospitality distribution channel where we see enormous growth opportunity for the company."

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