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Thomasville Launches Mag-Alog for Memorial Day Events
By Home Furnishings Business in Advertising on May 13, 2013
Thomasville Furniture will launch a new "mag-alog" and $10,000 consumer sweepstakes to support Memorial Day sales.
The new catalog format offers a stylish, fresh approach for readers. It has been designed to read more like a magazine than a catalog; and it features designer tips on how consumers can refresh home dÃ©cor. The mag-alog will be mailed to consumers in Thomasvilles store markets in mid-May.
To add excitement to its Thomasville Memorial Day Event, the brand is launching a Get Ready to Refresh makeover giveaway, accessible to friends of Thomasville on Facebook. The sweepstakes is spotlighted in the Memorial Day catalog and also supported with online marketing, in-store signage, Facebook advertising, a Twitter campaign, direct mail and an email campaign. The sweepstakes illustrates how $10,000 can completely refresh a consumers room. Examples of beautiful rooms filled with Thomasville furniture will be used throughout the sweepstakes campaign. The sweepstakes begins on May 13 and concludes on June 25.
At Thomasville our designer services are complimentary, whether you buy one piece or a whole new room, so with a great sale during this event, youll be amazed at how being stylish can be so affordable, said Gregory Heller, vice president of Thomasville Retail and chief creative officer of the brand.
Thomasville is a subsidiary of Furniture Brands International.