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Thomasville Launches Mag-Alog for Memorial Day Events

By Home Furnishings Business in Advertising on May 13, 2013

Thomasville Furniture will launch a new "mag-alog" and $10,000 consumer sweepstakes to support Memorial Day sales.

The new catalog format offers a stylish, fresh approach for readers. It has been designed to read more like a magazine than a catalog; and it features designer tips on how consumers can refresh home décor. The €œmag-alog€ will be mailed to consumers in Thomasville€™s store markets in mid-May.

To add excitement to its Thomasville Memorial Day Event, the brand is launching a €œGet Ready to Refresh€ makeover giveaway, accessible to friends of Thomasville on Facebook. The sweepstakes is spotlighted in the Memorial Day catalog and also supported with online marketing, in-store signage, Facebook advertising, a Twitter campaign, direct mail and an email campaign. The sweepstakes illustrates how $10,000 can completely refresh a consumers room. Examples of beautiful rooms filled with Thomasville furniture will be used throughout the sweepstakes campaign. The sweepstakes begins on May 13 and concludes on June 25.

€œAt Thomasville our designer services are complimentary, whether you buy one piece or a whole new room, so with a great sale during this event, you€™ll be amazed at how being stylish can be so affordable,€ said Gregory Heller, vice president of Thomasville Retail and chief creative officer of the brand.

Thomasville is a subsidiary of Furniture Brands International.

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