Bob’s Discount Launches New Campaign for Bob-O-Pedic

February 28, 2020  by Laurie Northington in Business Strategy, Industry   

Airing on TV, radio, digital and transit, the ads invite viewers to experience a magical version of Bob’s sleep centers along with Little Bob and inquisitive customers. Along the journey to this dream world – dubbed Bobopedia – the company's spokespuppet transforms into a “comfy” version of himself, and is joined by singing clouds, a mattress box, and a gummy bear as they belt out a catchy jingle.

"Our apologies in advance if you can't get this jingle out of your head," said Stephen Nesle, chief marketing officer. "We could tell you all about how Bob-O-Pedic delivers the craft and comfort of a big national brand but for much less...but it's more fun to sing about it.”

The catchy jingle hits several important brand and product notes – Bob-O-Pedic’s “best in the business” warranty, the flexibility to choose from an “in a box” delivery or white-glove in-home set-up, and a just-right assortment of sizes and feels that fit every budget.

"Unlike most mattresses companies that make you pay for comfort, Bob's has a memory foam, hybrid or hybrid+ mattress at any price point." said Kailyn Conner, Bob’s bedding buyer.

Bob’s has been steadily pushing into new major metro markets across the country for the last several years despite challenging headwinds in the retail sector. The company is on pace to open 20 stores in 2020, recently announcing Phoenix, Cincinnati, and Cleveland as its newest metro markets with additional growth planned within their existing footprints in Southern California, the Midwest and New England.

Henson-trained puppeteers were used to bring the spots to life, which were designed by Bob's internal agency, LB&Co, with production support from Parsley Productions, while HAVAS Boston planned and bought the media.