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From Home Furnishing Business

Wayfair Launches Campaign Featuring HGTV Stars

Boston-based Wayfair (NYSE:W), an online destination for home furnishings and decor, has launched a new advertising campaign featuring Joanna and Chip Gaines of HGTV’s “Fixer Upper” and owners of Magnolia Homes.

The campaign is titled “Story of Home” and launches this month. It will air for eight weeks on multiple networks including CBS, HGTV, Bravo, A&E, Lifetime and Hallmark.

“Joanna and Chip Gaines are not actors. They are real design experts and Wayfair customers,” said Nancy Go, vice president of brand marketing for Wayfair. “They have dedicated themselves to transforming houses into homes by bringing the homeowner’s individual style to life. Wayfair is a tool that everyday customers and master designers alike can use to achieve their personal vision of home.” 

The Wayfair family of brands includes, Joss & Main, AllModern, Birch Lane and DwellStudio.

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