Daily News
From Home Furnishing Business
Soft-Tex, DreamSmart Division Revamps Website
June 25,
2019 by Laurie Northington in Business Strategy, Industry, Mattresses, Product 
The DreamSmart Division of Soft-Tex International has announced the redesign of DreamSmartSleep.com which now includes new detailed information on DreamSmart products features and MSRP information for customer comparison shopping.
"Consumers will still find the best prices on DreamSmart products at the numerous local furniture stores and specialty shops who carry the line given the efficiencies of bulk buying and freight consolidation; however, we wanted to offer consumers the ability to access more detailed product information online and be able to buy if they so choose," said John Timmerman, vice president of the DreamSmart division.
The DreamSmart line launched in 2015 as a luxury product line with offerings across mattress protectors, pillows, memory foam mattresses-in-a-box, mattress foundations, and more that help brick and mortar furniture stores better compete with etailers like Casper offering products by truckload or container depending on the store's preference.