Diamond Mattress Begins Delivery of New Collections, Retail Marketing Support

June 11, 2019  by Laurie Northington in Business Strategy, Industry, Mattresses, Product   

Targeting best-in-class retail locations across the U.S., Diamond is delivering new products and in-store support materials with clean, contemporary brand design through LED-lit headboards, freestanding display materials, high-quality fabric banners, and a customizable Experience Center for visual-tactile demonstrations. 

Launched in January at the Las Vegas Market, the G.I.F.T. collection includes four mattresses named Gratitude, Intention, Faith and Transformation. The program offers a full gallery of point-of-purchase materials and free access to Diamond Mattress University, a proprietary online training tool for retail sales associates. 

Another collection delivering at the same time is Rally by Diamond Mattress, a fully customizable mattress that allows the consumer to choose their comfort level (firm, medium, plush), core (foam or hybrid) and cover (regular, cooling or supercharged).   

“Our brand is about delivering a superior customer experience end to end, and that starts with a strong relationship with retailers that they won’t find anywhere else – one that supports and empowers them to succeed beyond product sales,” said Shaun Pennington, Diamond president and sleep wellness advocate.

Additionally, Diamond’s brand promise includes a 120-night trial, nationwide free shipping and returns, white glove delivery and a forever warranty.