Mattress supplier Gold Bond has jumped into the social media scene with a strategy to grow its brand and product awareness among consumers and retailers.
Monroe, Mich.-based La-Z-Boy Inc. (NYSE:LZB), is encouraging parents to share what could go wrong on the first day back to school using the hashtags #MomFails and #TakeComfort on Twitter, Instagram and Facebook today, Sept. 8.
The Interactive Advertising Bureau (IAB) has released its IAB Digital Influence on Home Improvement Plans, a custom analysis of Prosper Insight data, showing that U.S. consumers planning home renovations are nearly twice as likely as the general population to be influenced by mobile and desktop ads.
Wayfair, an online destination for home furnishings and decor, has partnered with Sherwin-Williams, the nation’s largest specialty retailer of paint and painting supplies, to launch the Restore & Renew DIY Hub.
Restonic will launch a consumer-focused interactive marketing program at Las Vegas Market that includes an interactive app and video series complimenting its digital strategy.
Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.
Houzz, the online home remodeling and design platform, has selected Surya with a Best Of Houzz 2015 award in the design category for the second consecutive year.