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From Home Furnishing Business

Gold Bond Gets Social

Mattress supplier Gold Bond has jumped into the social media scene with a strategy to grow its brand and product awareness among consumers and retailers.

La-Z-Boy Wants Parents to Share Back-to-School Stories

Monroe, Mich.-based La-Z-Boy Inc. (NYSE:LZB), is encouraging parents to share what could go wrong on the first day back to school using the hashtags #MomFails and #TakeComfort on Twitter, Instagram and Facebook today, Sept. 8.

Home Renovators Influenced by Mobile and Desktop Ads

The Interactive Advertising Bureau (IAB) has released its IAB Digital Influence on Home Improvement Plans, a custom analysis of Prosper Insight data, showing that U.S. consumers planning home renovations are nearly twice as likely as the general population to be influenced by mobile and desktop ads.

Wayfair Partners with Sherwin-Williams on Content Campaign

Wayfair, an online destination for home furnishings and decor, has partnered with Sherwin-Williams, the nation’s largest specialty retailer of paint and painting supplies, to launch the Restore & Renew DIY Hub.

Restonic to Launch Interactive Marketing Program

Restonic will launch a consumer-focused interactive marketing program at Las Vegas Market that includes an interactive app and video series complimenting its digital strategy.

West Elm Uses Social Media Photos in Ads

Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.

Surya Awarded Best of Houzz Honors

Houzz, the online home remodeling and design platform, has selected Surya with a Best Of Houzz 2015 award in the design category for the second consecutive year.

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