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From Home Furnishing Business

Synchrony and Ashley Extend Multi-Year Extension to Finance Program Agreement 

Synchrony Financial (NYSE:SYF), a premier consumer financial services company with 80 years of retail heritage, and Ashley HomeStores, Ltd., the number one selling U.S. home furnishings company, announced a multi-year extension of its consumer financing program agreement, which began in 2011.

Pride To Launch Rebranding and Marketing Campaign

During the upcoming Casual Preview Market, Pride Family Brands will launch its corporate-wide rebranding as Castelle.

HFA Launches New Website and Online Member Center    

The Home Furnishings Association (HFA) recently launched a redesign of its website ( and unveiled a new member center ( to better meet the needs of its members and the industry.

Twin-Star International’s New 3D Flame Effect Creates Even More Realistic Looking Flames

Twin-Star International, designer and manufacturer of electric fireplaces and home furnishings, has announced it is now offering its patent pending three-dimensional (“3D”) flame effect, which is available for its stove, firebox and wall hanging units. 

New App for IHFRA Members Now Available

The International Home Furnishings Representatives Association (IHFRA) has announced the release of an app that offers sales representatives easy access to IHFRA’s online directory, job postings, member benefit information, and announcements while on the road.

Ashley Furniture Adding Outdoor Furniture

Ashley Furniture Inc. has announced it is adding outdoor furniture to its home furnishings line-up.

West Elm and Casper Launch Exclusive Retail Partnership

Sleep startup, Casper and West Elm, a leading home furnishings retailer, today announced a partnership to sell Casper's one perfect mattress at West Elm stores and