From Home Furnishing Business
Restonic to Launch Interactive Marketing Program
Restonic will launch a consumer-focused interactive marketing program at Las Vegas Market that includes an interactive app and video series complimenting its digital strategy.
“Consumers have never been more educated, or hungrier, for information,” said Ron Passaglia, president and CEO of Restonic Mattress Corp. “Our interactive program offers ‘infotainment’ in the form of video and helpful buying information in the form of an app. Combined with our strong digital presence, we’re letting our consumers know we’re there to serve them, when they’re ready to research how to improve their current sleep situation.”
Restonic’s research-driven marketing strategy focuses on enabling buyers to choose the content they want to consume.
“In the confused world of mattress shopping, we’re focused on delivering engaging, informed content that serves as a tour guide to our consumers, which is where truly interactive marketing begins,” said Passaglia. “Our goal is to deliver touch points of content through various channels to help educate our consumers and increase their confidence in buying from an authorized Restonic retailer.”
Restonic launched a digital strategy in 2014 that started its digital publishing program that is available to all authorized Restonic retailers. Restonic will be located at Showroom B-926 at Las Vegas Market from Aug. 2-6.