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From Home Furnishing Business

West Elm Uses Social Media Photos in Ads

Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.

West Elm is planning to leverage its customers’ uploaded photos by featuring them in future marketing campaigns, showcasing relevant content to other consumers and displaying others’ personal style. This points to a growing trend of retailers using their customers’ personal images from social media in advertisements and show how consumers mix and match different pieces.

“Taking and sharing photos on mobile is a given these days,” said Luis Sanz, co-founder and chief operating officer at Olapic, Inc., New York. “Platforms like Instagram were born on mobile and it is part of their DNA and people are used to looking at consumer-generated photos on mobile devices.

Read Entire Story Source: Luxury Daily 



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