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From Home Furnishing Business

FastFact: GenX Furniture Spending Surges in 2015

Generation X, a demographic group often overlooked by marketers, registered a dramatic increase in spending on home furnishings in 2015, according to data from the government’s Consumer Expenditure Survey.

Brady Again Featured in Simmons Advertising Effort

Bedding major Simmons said it is continuing its relationship with New England Patriots quarterback Tom Brady in 2017, and will continue the advertising campaign for its flagship Beautyrest brand that includes the star player.

Customatic Adjustable Beds Unveils Re-Branding

Customatic Adjustable Bedz has developed a new logo as part of a comprehensive re-branding that positions the company as the leader in adjustable bed bases and other cutting edge bedding products.

Wright Global Graphics Launches E-Commerce Platform

Marketing services provider Wright Global Graphics has launched an e-commerce platform that offers a wide array of fresh designs for mattress and furniture labels.

Palliser Expands Vegas Showroom, Launches New Division

Upholstery producer Palliser Furniture has expanded its Las Vegas Market showroom, and will use the additional space for the launch of a new division called North American Furniture.

Pleasant Mattress Becomes Eclipse, Eastman House Licensee

Pleasant Mattress, one of the oldest independent mattress manufacturers on the West Coast, is joining Eclipse International and Eastman House as a licensee.

Next Generation Now Sets Vegas Market

Next Generation Now, a community of young home furnishings industry professionals that’s an arm of the Home Furnishings Assn., has scheduled three “Lunch With Leaders” events during the Las Vegas Market, and also will host its annual “Market Bash” on Sunday at the Golden Nugget hotel.

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