From Home Furnishing Business
Brady Again Featured in Simmons Advertising Effort
Bedding major Simmons said it is continuing its relationship with New England Patriots quarterback Tom Brady in 2017, and will continue the advertising campaign for its flagship Beautyrest brand that includes the star player.
Brady, who was seen in TV commercials in 2016 promoting its upper-end Beautyrest Black line, will again be featured in the brand's 2017 media buy, which will include television and digital ads.
The company didn’t disclose the budget for the new effort, but said about two-thirds of the money would be devoted to TV ads.
Simmons officials said they’re thrilled with the results of the 2016 effort, noting the brand’s “Dream in Black” advertisements delivered more than 2 billion impressions, while the campaign’s TV commercial has been watched more than 3 million times on the Beautyrest YouTube channel.