Daily News
From Home Furnishing Business
Customatic Adjustable Beds Unveils Re-Branding
January 23,
2017 by Larry Thomas in Business Strategy, Industry 
Customatic Adjustable Bedz has developed a new logo as part of a comprehensive re-branding that positions the company as the leader in adjustable bed bases and other cutting edge bedding products.
The company said the multi-hued-blue and angular icon implies surfaces in motion, while illustrating the perspective of the various positions achieved through adjustable bases. It is balanced with typography in a lighter, refined font that exemplifies the simple sophistication of luxury products preferred by discerning consumers.
“As the industry leader in adjustable bed bases, we wanted to keep our visual identity as up-to-date as our products offerings,” said Phil Sherman, managing partner. “It’s not like we took something old and dressed it up in new clothes. This is an original, in and of itself. And this ‘elevation’ of our logo is a better reflection of the premium quality of Customatic’s products.”
The company will continue to use its current tagline, “Custom Sleep to Fit Your Life.”
“This message remains a perfect fit with the company because our mission remains unchanged,” added Managing Partner Phil McCarty. “It speaks to the current brand focus, which is a commitment to innovation, while also communicating that same innovation leads to the new products that create future growth in the category and for our company.”
The company’s new visual identity is on display this week in Customatic’s Las Vegas Market showroom, C-1428. It can be seen in signage, on product hangtags, as well as in print advertisements, on its website and social media platform.