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From Home Furnishing Business

Brady Again Featured in Simmons Advertising Effort

Bedding major Simmons said it is continuing its relationship with New England Patriots quarterback Tom Brady in 2017, and will continue the advertising campaign for its flagship Beautyrest brand that includes the star player.

Customatic Adjustable Beds Unveils Re-Branding

Customatic Adjustable Bedz has developed a new logo as part of a comprehensive re-branding that positions the company as the leader in adjustable bed bases and other cutting edge bedding products.

Storis Releases Fully Integrated E-Commerce Platform

Retail software provider Storis has released a new e-commerce platform called eStoris, which offers a complete web solution that fully integrates with the company’s retail software.

Abbyson Aligns Strategy Toward Millennials, Partners with IDS and Social Media Influencers

Leading home furnishings manufacturer and designer of modern day furniture, Abbyson is doubling down on its millennial-driven initiatives including product design, channel marketing and turnkey support services to coincide with the debut of its new Las Vegas showroom.

Palliser Adds Two to Sales and Marketing Team

Canadian upholstery producer Palliser Furniture has added two industry veterans to its sales and marketing team as the company prepares to boost advertising spending to promote the Palliser brand among consumers in Canada and the United States.

Pleasant Mattress Launches Website for Maxx Line

California-based Pleasant Mattress is continuing its investment in its Maxx mattress line with the launch of a dedicated website, www.MaxxMattress.com.

Castelle Gets Design Patents for 2017 Collections

High-end outdoor furniture producer Castelle has obtained a design patent for product features or processes used in the manufacturing of several of its 2017 collections.

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