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From Home Furnishing Business
Hooker Furnishings Debuts Case Goods Collections at HPMKT
April 21,
2025 by Karen Parrish in Business Strategy, Industry 
Hooker Furnishings is debuting two new case goods collections — Driftwood and Eleana — at the April High Point Market, expanding on its signature Collected Living design philosophy, first introduced last fall. Each collection embraces a lifestyle-centric approach, offering retailers, designers, and consumers new ways to create layered, cohesive environments through a seamless mix of case goods and upholstery.
Rooted in authenticity and artisan craftsmanship, Driftwood is a 45-piece collection inspired by organic textures and timeless materials. Crafted with white oak veneers and oak solids, the collection is available in three hand-waxed finishes — Buckboard, Worn Saddle, and Burnt Timber — that capture the quiet beauty of sun-washed wood, aged leather, and weathered timber. Thoughtful details such as honed travertine insert tops, hammered metal bases, LED touch lighting, and built-in charging stations underscore the collection’s refined blend of function and artistry.
“Driftwood feels like a return to artisan design,” said Jeff Behmer, Executive Vice President of Merchandising for Hooker Casegoods. “It’s rich in texture and story—created for homes that value character, soul, and a grounded sense of elegance.”
Balancing sculptural form and subtle sophistication, Eleana introduces 41 pieces designed with modern versatility in mind. The collection’s flowing silhouettes, elevated finishes, and richly textured materials lend a sense of quiet luxury, while its scale and proportion make it equally at home in city lofts and seaside getaways. Eleana will debut alongside Luna, a new modular upholstery line designed to coordinate effortlessly, highlighting Hooker Furnishings’ cohesive whole-home perspective.
“Eleana embodies modern, effortless living,” added Behmer. “It’s relaxed yet refined, and timeless with a contemporary edge. Paired with Luna, it brings together elegance and comfort in a way that feels completely livable.”
Expanding on this whole-home approach, new upholstery introductions across Hooker Furnishings’ portfolio further align with the Collected Living philosophy. The Donovan Stationary Group by Bradington-Young, merchandised with Driftwood, delivers oversized comfort in a customizable, California-casual style. Meanwhile, the Flynn Sofa from HF Custom, showcased with Eleana, brings a soft contemporary aesthetic with a recessed plinth base and plush seating for modern relaxation.
Together, these introductions reflect Hooker Furnishings’ continued evolution as a design-forward lifestyle brand—offering whole-home solutions that celebrate individuality while supporting curated, intentional living.
The new introductions will debut at the April High Point Market in the Hooker Furnishings showroom on the third floor of Showplace.