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From Home Furnishing Business

Southerland’s ‘Wake Up Well’ Campaign Arms Retailer’s with Engagement Tools

Mattress manufacturer Southerland has refined its Wake Up Well Campaign in a move designed to help its independent retailers tap into the national trend of sleep being the newest “fitness” craze. The program is designed to arm RSAs with tools to engage consumers shopping for sleep products, including strategies to help improve sleep, building brand awareness and delivering important information about the company’s broad family of brands.

High Point Market Exhibitor Status, 70% Will Open

High Point Market Authority says 70% of active exhibitors have confirmed their doors will be open for the upcoming High Point Market, Oct. 13 -21, 2020. Attendees wanting to see which showrooms have confirmed open can visit the Exhibitor section of the High Point Market website, www.highpointmarket.org/exhibitor, and look for the golden “Confirmed Open” verbiage on an exhibitor’s profile. They can also check the “Confirmed Open for Fall 2020 Market” filter to hide any profiles who haven’t confirmed they’ll be open. 

Dreamview Taps Furniture Industry Expert, JT Thompson, for Senior Business Development Post

DreamView, a world leader in the creation of photoreal 3D CGI representations of products for marketing and eCommerce, has hired John "JT" Thompson as Sr. Director, Enterprise Business Development. In this role JT will be an invaluable resource for retailers and manufacturers to help them streamline asset development by leveraging DreamView's 3D services and platform.

High Point Market’s Virtual Showhouse Highlights Diversity

International Market Centers (IMC) announced today that nine designers with diverse backgrounds, design experiences and global perspectives will participate in its Virtual Showhouse for Fall 2020 High Point Market. The program comes to life in The House that Diversity Built, an Oct. 8 webinar with participating designers discussing the cultural influences and product perspectives that went into the creation of their respective rooms.

46th CIFF Shanghai 2020 Hailed a Success

Concluding on Sept. 10, 2020, the 46th CIFF Shanghai 2020 is being hailed a success with attendees and exhibitors feeling an “injection of confidence”, according to a press release issue by Edimotion, communication partner of CIFF. Despite taking place just six weeks after the 45th CIFF Guangzhou, which was moved from March to July due to the pandemic, this last edition of CIFF was a success, thanks to the 1,000 exhibitors occupying 250,000 square metres exhibition space and attracting 118,409 industry professionals, reaffirming the trade fair as the essential business platform for the Asian furniture market.

Nourison Opens for High Point Market, to Host Virtual Market on Oct. 22

Leading floor covering and home accents manufacturer Nourison has announced it will open and staff its High Point Market showroom with company employees at IHFC-IH101, from Oct. 13 – 21. In conjunction with showroom participation, the company will host a virtual market on Oct. 22 to connect with customers who do not plan on attending market.

Google, AVB Marketing Kick off Webinars on Digital Insights for Furniture Retailers

Google has partnered with AVB Marketing, the advertising, e-commerce and digital marketing arm of AVB Inc., to share their pre-holiday insights on furniture shopping in the new normal.

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