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From Home Furnishing Business

Wayfair Partners with HGTV on Brother vs. Brother Integration

Wayfair (NYSE:W), one of the largest online destinations for home furnishings and décor, announced this morning, the launch of a program integration on the hit HGTV® home improvement and house flipping series Brother vs. BrotherTM.

Wayfair Unveils Proprietary Display Advertising Platform

Wayfair (NYSE:W), has announced the roll-out of Magellan, its proprietary display advertising platform. Magellan was built in-house by Wayfair’s engineering, data science, and marketing teams to dramatically enhance the efficiency of display advertising campaigns through deeper insights into target audiences and real-time optimization.

Wayfair on Track to Hire 1,000 Workers in Maine

The online home goods retailer Wayfair (W) is making progress toward hiring 1,000 workers for its operations opening this summer in Maine, according to a company executive.

Wayfair Expands Operation Center in Ireland

Waifair, Inc. (NYSE:W), one of the world’s largest online destinations for home furnishings and décor, announced the expansion of its multi-lingual European Operations Center in Galway, Ireland. 

Wayfair opens R&D Lab

Wayfair Inc. (NYSE: W), one of the world’s largest online destinations for home furnishings and décor, announced the opening of its Wayfair Next Research and Development Laboratory located at the company’s Boston headquarters. Wayfair Next is dedicated to accelerating the shift to online shipping by improving the visualization of products through first-party technologies that will drive innovation in home furnishings and décor. Currently, Wayfair Next is exploring novel 3D scanning techniques to digitize Wayfair’s vast catalog to be used for augmented reality, virtual reality and 2D rendering.

Wayfair Partners with Porch.com

Boston-based Wayfair (NYSE: W), an online destination for home furnishings and decor, has partnered with Porch.com, a home services platform for homeowners and home professionals, to offer installation services to Wayfair.com customers.

Wayfair Names 5 Tastemakers

Wayfair (NYSE:W) has named five designers to its 2016 Trade Tastemaker Awards.

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