Daily News
From Home Furnishing Business
Wayfair Partners with HGTV on Brother vs. Brother Integration
June 1,
2016 by in Business Strategy, Industry 
Wayfair (NYSE:W), one of the largest online destinations for home furnishings and décor, announced this morning, the launch of a program integration on the hit HGTV® home improvement and house flipping series Brother vs. BrotherTM.
The integration is part of a broader partnership that brings HGTV's popular home design programming together with the largest selection of home goods to make real life decorating solutions more accessible to everyone. Through program integration and coordinated daily sales events on Wayfair.com, consumers can easily shop the looks they discover on their favorite renovation show.
“On the heels of our successful integrations with HGTV programs Ellen’s Design Challenge and Beach FlipTM, we are delighted to enter into our third year of integration with Brother vs. Brother,” said Nancy Go, Vice President of Brand Marketing, Wayfair. “We see that consumers are responding well to this type of experience, where they can watch the brothers in action and take the show’s ideas and inspiration right to their own homes. This integrated viewing and shopping experience makes great design accessible.”
The six-episode competition series features fun-filled sibling rivalry as two brothers renovate and resell homes in Las Vegas, Nevada. As part of the Wayfair integration, the homes will be decorated and furnished with products from Wayfair.com. Viewers will be able to shop their favorite looks from the show through daily sales events featured on Wayfair.com. Season four of Brother vs. Brother premieres tonight at 9 p.m. ET on HGTV. The Brother vs. Brother daily sales events on Wayfair.com will run through July 13, one week after the season finale.
Wayfair generated $2.25 billion in net revenues for full year 2015 and $747.3 million in net revenues for first quarter 2016. The company employed 4,604 people as of March 31, 2016 and is headquartered in Boston, Massachusetts with operations throughout North America and Europe.