Daily News
From Home Furnishing Business
October 7,
2026 by Karen Parrish in Business Strategy, Industry 
Banner House, who recently built upon its successful Magnussen Home brand by acquiring Pulaski Furniture, Kincaid Furniture and American Drew, has appointed Maureen Elrod, as chief financial officer, to support its rapid growth. Elrod brings more than 15 years of financial leadership experience with global consumer fashion brands to the company.
October 7,
2026 by Karen Parrish in Business Strategy, Industry
The American Home Furnishings Alliance (AHFA) is warning online shoppers during Furniture Safety Week that unstable fabric storage units continue to flood major e-commerce websites despite 28 separate recalls in less than two years.
October 7,
2026 by Karen Parrish in Business Strategy, Industry
Long-time Spring Air International retail partner belFURNITURE will open its 19th location on October 9th, a new 185,000-square-foot showroom in San Antonio, Texas. The retailer has been carrying Spring Air products for more than 20 years and the brand represents 50 percent of the retailer’s mattress offerings.
October 7,
2026 by Karen Parrish in Business Strategy, Industry
At the upcoming Fall High Point Market, Purecare will launch the Refreshing Puffed pillow collection featuring TENCEL™ Lyocell and blended Identically Down™ fiber fill options. The new pillow line expands the wellness-focused bedding brand’s growing line of domestically made pillows, filled and finished at its Phoenix, Arizona campus.
October 7,
2026 by Karen Parrish in Business Strategy, Industry
Target Corporation announced the return of the beloved home brand Simply Shabby Chic, through a new, exclusive multi-year partnership launching Oct. 11 in Target stores and on Target.com. The initial assortment of bedding, decorative pillows and throws will be followed by a holiday collection that brings the brand's distinctive, charming aesthetic to seasonal decor and gifting, all at Target's accessible prices.
October 7,
2026 by Karen Parrish in Business Strategy, Industry
Wallshoppe, the design-forward wallpaper company known for pairing emerging and established artists with premium, made-to-order wallcoverings, today announced a new collection in collaboration with artist Mary Maguire. The collection will make its official debut at Fall High Point Market 2026, running Oct 17-21 at Booth 15.
October 6,
2026 by Karen Parrish in Business Strategy, Industry
Fall High Point Market is where new looks become retail opportunities, and Hooker Upholstery is arriving with plenty to put in front of buyers. The brand will unveil an extensive selection of new upholstery and fabrics that builds on its Collected Living approach, bringing together distinctive design, rich materials, and the kind of comfort consumers want to live with. But new product only creates opportunity when retailers can get it to the sales floor. That’s why Hooker Furnishings is putting equal emphasis on the other side of the equation: having product available to support the sale. The new introductions will be on display in the Hooker Furnishings showroom in Showplace, on the third floor, throughout Fall High Point Market, Oct. 17-21.
October 6,
2026 by Karen Parrish in Business Strategy, Industry
Ashley, North America's largest furniture store brand, announced its newest CMO: Grammy-nominated artist Teddy Swims in a new campaign spotlighting Ashley Luxe, the brand's newest collection delivering premium furnishings at a practical price. As Ashley's first Chief Mood Officer, Swims will spotlight how music, style and design can come together to create the mood of a space, reinforcing the idea that a room is defined not only by how it looks, but how it makes you feel.
October 6,
2026 by Karen Parrish in Business Strategy, Industry
Woodard, the 160 year-old American outdoor furniture brand renowned for its enduring designs and quality craftsmanship, announces the appointment of Matt Langford as Vice President of Sales. Langford will succeed industry veteran Perry Solomon, who has served as Woodard’s Senior Vice President of Residential Sales for 14 years and has played an instrumental role in strengthening the company’s relationships with retailers and trade professionals while expanding its presence in the marketplace.
October 6,
2026 by Karen Parrish in Business Strategy, Industry
WithIt’s “Future of Home” Fall Education Breakfast, presented by Myriad Software, will examine how digital discovery, online and in-store shopping, personalization, brand engagement and emerging technology are reshaping the consumer journey. WithIt, the women’s leadership development network for the home and furnishings industry, will host the breakfast during High Point Market on Oct. 18.