May 22,
2017 by Larry Thomas in Advertising, Business Strategy, Industry 
Upholstery producer England Furniture has completed a rebranding that includes a new logo, updated website, and new point-of-purchase signage.
May 19,
2017 by Larry Thomas in Business Strategy, Industry
Fine Furniture Design said it has fully converted the finish line in its Shanghai factory to water-based finishes that are environmentally friendly and more durable.
May 19,
2017 by Larry Thomas in Advertising, Business Strategy, Industry
Mattress producer Restonic said its recent national consumer Sleep Survey has generated more than 135 million earned media impressions nationally and is being further promoted with a mattress giveaway on Restonic’s trademarked SleepBlog.
May 18,
2017 by Larry Thomas in Business Strategy, Industry
Art Van Furniture said it will rebrand Bloomfield Township-based Hillside Contemporary Furniture, which it acquired last year, to an Art Van Furniture store.
May 17,
2017 by Jane Chero in Business Strategy, Designer Weekly, Industry
Manufacturer and Oriental area rug house Unique Loom is partnering with Zarin Fabrics principal and Bravo TV’s “Real Housewives of New York City” star Jill Zarin to develop a new line of rugs called “Manhattan” that draws inspiration from New York neighborhoods and her hometown city.
May 16,
2017 by Larry Thomas in Advertising, Business Strategy, Industry
Mattress manufacturer King Koil is rolling out a rebranding initiative to give the company and its extensive licensing network a consistent marketing presence.
May 15,
2017 by Larry Thomas in Business Strategy, Industry, Merchandising
Amazon is planning a bigger push into furniture and appliances with the construction of four large warehouses that will allow it to improve logistics and delivery of the bulky items and compete with the likes of Wayfair, according to a recent report by The Wall Street Journal and Dow Jones Newswires.