Daily News Archive
Brought to you by Home Furnishings Business
January 26,
2012 by in UnCategorized 
By Home Furnishings Business in Community/Charitable Support on January 27, 2012
Upholstery producer
Ekornes recently wrapped up its 4th annual Charity of Choice promotion with its retail partners. The seven-week promotion generated more than $420,000 for various charity organizations.
The promotion ran in North America during the holiday season from Nov. 25 to Jan. 16. Consumers were asked to donate $50 to the charity of the dealers choice. In return the consumer received $200 off the purchase of a Stressless recliner. Ekornes and the dealers shared in the cost of the product discount.
We are pleased and proud to have had the participation of 386 dealers covering 522 locations during this charity promotion, said Peter Bjerregaard, president of Ekornes. It is important to us to be a leader and drive business for our dealers which can contribute so greatly to our communities at the same time.
The promotion was supported with national television advertising, in-store POP and advertising support materials for the dealers including print ads, flyers, graphics for dealer websites and more. This resulted in a final seat count of more than 6,300 during this promotion, in addition to dealer inventory sales of nearly 2,100.
January 26,
2012 by in UnCategorized
By Home Furnishings Business in Delivery on January 27, 2012
David Canfield of Interlog USA has been elected president of the Specialized Furniture Carriers Board of Directors for 2012.
Assisting Canfield will be Patrick Cory of Cory First Choice Home Delivery as first vice president; and Joe Wade, Shelba D. Johnson Trucking, as second vice president. Scott De Jong of De Jong Enterprises, who served as president in 2011, now moves to chairman of the organization's board.
Directors elected to serve three-year terms include Aimee Boozer of Sun Delivery and Rowland Branham of Worldwide Logistics. Additional directors include Carly Abernathy of Northwest Furniture Xpress, serving a two-year term; and Ed Long, Sunbelt Furniture Xpress, serving a one-year term.
The Specialized Furniture Carriers is a division of the American Home Furnishings Alliance that serves niche carriers dedicated to the transportation and delivery of residential furnishings. Benefits of membership include significant savings on fuel costs through the AHFA fuel card program, group discounts on fleet maintenance, targeted education programs and networking within the AHFA.
January 26,
2012 by in UnCategorized
By Home Furnishings Business in licensing on January 27, 2012
Rug supplier
Surya is offering an expanded collection of the
Dick Idol line at the winter markets, including next week's
Las Vegas Market.
The new line features seven rustic styles in a variety of colors to complement Idol's bedding and upholstery lines. The full range of Dick Idol branded products includes case goods and upholstery from Shadow Mountain, lighting, accessories, wall décor, and accent furniture from Crestview Collection, unique reclaimed accents from Groovystuff, and bedding from Silverado Home, among others.
I continue to believe that we can separate ourselves from the pack by offering innovative and fresh design approaches to the rustic category through a combination of well-coordinated color palettes, natural elements, and textures," Idol said. "Buyers will be introduced to a fresh array of rugs that will not only complement a traditional rustic setting but also accent almost any other decor from contemporary southwest to mountain modern. The new rugs lean towards contemporary southwestern styling, and the beautiful earth tone color palette is inspired by nature."
Surya continues to grow, and we believe that our expanding partnership with Dick Idol will help us continue to reach a new customer who wants refined rustic styling, said Satya Tiwari, Surya president. Surya is excited to work together with the entire Dick Idol team including Shadow Mountain, Crestview, and all the other great partners.
January 26,
2012 by in UnCategorized
By Home Furnishings Business in Social Media on January 27, 2012
Carl's Furniture City is running a Valentine's Day promotion on Facebook that will give away $2,500 shopping spree to the winner.
Contestants can register to win the Utica, N.Y., retailer's contest on Facebook after "liking" Carl's Furniture City's Page. No purchase is necessary.
A winner will be announced on Valentine's Day.
January 26,
2012 by in UnCategorized
By Home Furnishings Business in Case Goods on January 27, 2012
In an effort to promote the use of iPads for showroom scanning, as well as its catalog application RepZio,
Furniture Classics Limited will be giving away an iPad2 during next week's
Las Vegas Market.
To enter the drawing, retailers must visit the Furniture Classics showroom, A-409. The winner will be notified one week after Market.
Our iPad-based ordering application is an integral part of our market strategy as well as a proven comprehensive showroom solution, said Michael Ricks, president of Furniture Classics. With so much focus on new technology this market, were excited to make our contribution with this appropriate giveaway.
The iPad is not only a great way to visually present our product, but the ease in which it syncs data ensures that our reps have the most current and accurate information, said Cathleen Markham, marketing manager. We want our customers to have the same experience.
The company is also offering promotions and dropping the minimum opening order to encourage new accounts.