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Brought to you by Home Furnishings Business

Pure Latexbliss Triples High Point Showroom

By Home Furnishings Business in Bedding on March 20, 2012 Luxury mattress vendor Pure Latexbliss is tripling the size of its High Point Furniture Market showroom.

The new 7,184-square-foot showroom, space M528 in the International Home Furnishings Center's Main Wing, will accommodate Atlanta-based Pure Latexbliss' growing all-latex mattress collections, which include new Slow Response and Fast Response Hybrid Latex collections, all featuring Activefusion Climate Control. The additional space also allows the company to demonstrate its new in-store retail display program and retail accessory display for removable pillow tops and pillows.

"Over the past two years the Pure Latexbliss brand has become synonomous with the 'Latex' brand for mattresses. toppers and pillows, both nationally and internationally," said Pure Latexbliss Co-Founder and CEO Kurt Ling.  "As our company and brand continue to grow we realized that we needed a significantly greater platform to introduce our new product offerings to our customers. This new showroom will provide us both a larger space as well as greater visibility allowing us to showcase the increasing popularity of the latex segment in the bedding industry."

Pure Latexbliss recently expanded from one fabrication site and warehouse in Atlanta, to four sites with regional distribution centers in the United Kingdom, France, Phoenix, Miami, Atlanta, Texas and Portland, Ore.

Furniture Library Seeks New Identity

By Home Furnishings Business in High Point on March 20, 2012

The Bernice Bienenstock Furniture Library in High Point has unveiled  a new corporate identity reflecting its position as a world-class resource for research, design and collaboration.

The holder of the world's largest collection of books and publications on the history and design of furniture has a new logo which will appear across all corporate publications, the Web site and social media platforms; and graphics to accompany significant building renovations well underway.

"We are bringing the library into the 21st Century," said Charles Sutton who was recently elected president of the Board of Directors. "The board has been infused with new energy and talent. To that end we have redesigned the logo to reflect our new mission as a world-class research facility for information on furniture, interiors, architecture, textiles, and finishes and construction."

The library opened 1970 and operates under an endowment from the Bienenstock family, which began this collection in 1922. Ninety years later, it is the preeminent resource for information, illustration and inspiration.

New board member Stephanie Lowder, a marketing and public relations expert at Rare Bird Creative, designed the logo.

"The three iconic chairs represent the past, present, and future of home furnishings," Lowder said. "The clean type and incorporation of the mission into every branded element keeps focus on our vision of 'Research, Design & Collaboration.'"
 
The logo is one of many initiatives underway, which include a new Web site to be unveiled in April.

Significant among the Library's 5000-plus holdings are contemporary acquisitions and a rare books collection of international volumes published since 1640, including a complete collection of original works by 18th century furniture masters Chippendale, Sheraton, Hepplewhite, and a complete set of Diderot€™s Encyclopedia.

It is open to the public and devoted to the advancement of knowledge of furniture and design for members of the furniture industry, design professionals, scholars and students. Since 1984, the library has awarded more than $350,000 in scholarships to students at 17 colleges throughout the United States. It houses a specialty bookstore selling the latest books on design as well as out of print and hard to find texts; and is a venue for professional meetings, seminars, conferences, lectures and art events.

Jaron's Opens 2nd N.J. Furniture Store

By Home Furnishings Business in Store Openings on March 19, 2012 Discount furniture retailer Jaron€™s Furniture Outlet held a grand opening Sunday of  a new location in Lumberton, N.J.

The home furnishings retail store in the Evergreen Plaza at 1710 Route 38 is Jaron's Furniture's second in New Jersey.

"We are thrilled to be opening our second furniture store in New Jersey," said Greg Jaron, founder and owner of Jaron's Furniture Outlet. "Our Bordentown, N.J., location has thrived because of our commitment to providing quality furniture at affordable prices, and we are excited to bring that same guarantee to the residents of Lumberton, N.J."

Door prizes included an iPad 2 and circus tickets; and Kathy Wakile from Bravo's "The Real Housewives of New Jersey" was on had to sign autographs and pose for pictures with guests. Jaron's Furniture Outlet also offered grand opening special prices on merchandise.

Art Van Furniture Offers Tornado Victims Discounts

By Home Furnishings Business in Community/Charitable Support on March 19, 2012 Art Van Furniture will offer discounts on furniture and mattresses to victims of recent tornadoes in Dexter, Mich.

Art Van Furniture, Warren, Mich., will offer tornado victims mattresses at cost and extend its employee purchase pricing. Participants have to bring photos of their damaged home or an insurance claim into an Art Van store. Purchases must be approved by a store manager or sales manager and are good for a one-time purchase only. This will also include free delivery.

"Our hearts go out to the many families whose homes were damaged or destroyed," said Art Van Elslander, founder and chairman of Art Van Furniture. "Many of our neighbors are hurting and we want to support them the way they have supported us for five decades."

While Dexter was hardest hit by the storm, the program is valid state-wide, offering assistance to all Michigan homeowners who were impacted by the severe weather conditions. The employee discount program expires in six months.

Wright Global Graphics Wins PICA Award

By Home Furnishings Business in Special Events on March 19, 2012 Wright of Thomasville division Wright Global Graphics won "Best of Category" in Digital Printing: Tags & Labels at the Printing Industry of the Carolinas Awards.

Wright received the award March 3 during the 2011 PICA Awards Banquet in Concord, N.C. The PICA Awards is one of the largest printing competitions in the nation.

In addition to winning the Best of Category award, Wright also won four Special Judges awards for digital printing excellence in the Tags and Labels group. Judging criteria included registration, crossovers, clarity and neatness, sharpness of halftones and line drawings, richness and tonal qualities of color, paper and ink selection, ink coverage, difficulty of printing, effective contrast or softness, finishing, bindery and overall visual impact.

"We are thrilled to have earned these prestigious awards," said Wright President and CEO Greg Wright. "This recognition is really a reflection of our company's 50-year tradition and ongoing commitment to providing our customers the best in quality services and  exceeding their expectations when it comes to their printing needs."
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