Pure Latexbliss Triples High Point Showroom

March 19, 2012  by in UnCategorized   

By Home Furnishings Business in Bedding on March 20, 2012 Luxury mattress vendor Pure Latexbliss is tripling the size of its High Point Furniture Market showroom.

The new 7,184-square-foot showroom, space M528 in the International Home Furnishings Center's Main Wing, will accommodate Atlanta-based Pure Latexbliss' growing all-latex mattress collections, which include new Slow Response and Fast Response Hybrid Latex collections, all featuring Activefusion Climate Control. The additional space also allows the company to demonstrate its new in-store retail display program and retail accessory display for removable pillow tops and pillows.

"Over the past two years the Pure Latexbliss brand has become synonomous with the 'Latex' brand for mattresses. toppers and pillows, both nationally and internationally," said Pure Latexbliss Co-Founder and CEO Kurt Ling.  "As our company and brand continue to grow we realized that we needed a significantly greater platform to introduce our new product offerings to our customers. This new showroom will provide us both a larger space as well as greater visibility allowing us to showcase the increasing popularity of the latex segment in the bedding industry."

Pure Latexbliss recently expanded from one fabrication site and warehouse in Atlanta, to four sites with regional distribution centers in the United Kingdom, France, Phoenix, Miami, Atlanta, Texas and Portland, Ore.