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High Point Market Is Expo Excite Awards Finalist

By Home Furnishings Business in High Point on May 8, 2013

High Point Furniture Market is a finalist for two Expo Excite Awards.

The Market is in the running for Best Web Site, and for Best Marketing Collateral for the Fall 2012 Fashion Focus campaign. The Excite Awards celebrate excellence and innovation in trade shows and events and are presented by Expo, a multichannel brand serving the trade show industry, providing insight, information and inspiration for show organizers. Last year, the High Point Market won the EXCITE Award for Social Media, beating out such top-shelf shows as CES and Comic-Con.

€œWe are thrilled to receive this recognition for the High Point Market,€ said Cheminne Taylor-Smith, vice president of marketing for the High Point Market Authority. €œThe new Web design, launched last summer, has provided amazing new tools and information that helps us connect exhibitors and buyers for this huge trade show. And the Fashion Focus campaign has been very well received, attracting a lot of attention and buzz for the High Point Market. We are thrilled to share this honor with our talented agency Emisare.€

The High Point Market Web site that launched in July 2012 made it easier for market-goers to create their schedule right on the Web site, using social media log-ins such as Facebook and Twitter accounts. For exhibitors, the new site offered upgrades and enhancements to help them grab the attention of buyers and designers. Each company that shows at Market can gain Facebook €œlikes€ and Twitter followers directly from its profile page on the site--High Point Market is one of the first trade shows in the country to feature that on its site. A new app also will be launched for Market this summer.

The Fashion Focus campaign was developed to highlight the link between fashion design and home design, and to showcase the High Point Market€™s role as the most exciting event in home furnishings.

Campaigns developed by Emisare in collaboration with the High Point Market have won awards in the past as well. Recent awards include a 2011 Gold Addy Award for the Market€™s campaign, an award sponsored by the American Advertising Federation to recognize excellence in marketing; a 2009 silver Addy for Mixed/Multiple Media; and a 2009 International Association of Exhibitions and Events Gold Award.

Reverie to Sail Again with Celebrity Cruises

By Home Furnishings Business in Bedding on May 8, 2013

Bedding vendor Reverie will outfit Celebrity Cruises' ship Constellation with customizable mattresses for every suite and stateroom.

The ship re-launches this month. Reverie's Celebrity eXhale bedding already sails on four of the company€™s 11 ships.

Celebrity Constellation€™s more than 2,000 passengers will sleep on Reverie€™s 10-inch Dream mattress in suites; and the 8-inch Dream Lite mattress in staterooms.

€œSleepless nights on a less-than-comfortable mattress are a common vacation complaint, understandable when the goal of getting away is to feel relaxed, rejuvenated and well-rested,€ said Reverie President and CEO Martin Rawls-Meehan. €œOur partnership with Celebrity Cruises tackles this problem head-on by offering guests luxury mattresses they can easily adjust and customize to meet their specific needs. Together, we€™re investing in a good night€™s sleep for guests, in order to help them enjoy their cruise experience even more.€

Celebrity guests staying in a suite will experience butler service that includes a personalized introduction to the customizable aspects of eXhale bedding. In suites and staterooms alike, guests will have access to in-room brochures offering details about the bedding. These brochures also include details about a program that invites those onboard to enjoy the eXhale experience every night by purchasing a Reverie Sleep System for their own home. A dedicated Web site for eXhale bedding offers Celebrity guests the opportunity to purchase mattresses and adjustable foundations online with a 101-night, risk-free trial.

€œThis partnership allows us to reach potential customers in an unconventional way by offering them the ultimate rest-test," Rawls-Meehan said. "Cruise guests will have anywhere from three days to two weeks to try out our Dream or Dream Lite mattresses and truly experience the restfulness that comes with a quality mattress. That€™s a pre-purchase experience that simply can€™t be matched.€

In honor of the Celebrity Constellation relaunch, Reverie will offer a special promotion on its Celebrity eXhale bedding. Those cruisers who purchase a Reverie Dream mattress between May 1 and July 1 will receive a free Deluxe adjustable foundation.

A schedule is in place to outfit each of Celebrity€™s remaining ships with eXhale bedding.

4 High Point Market Buyers Win iPads

By Home Furnishings Business in High Point on May 8, 2013

Four buyers at Spring High Point Furniture Market have won a new iPad in a drawing at IHFC Pavilions on Main 3.

The four winners are Rebecca James of Wayfair; Patricia Plance of Hudson€™s Furniture; Andrea Houser of Plow & Hearth; and Julie Huseby of Becker Furniture World.

€œThis new promotion we launched this market was a fun way to encourage buyers to visit all of the incredible resources in the Pavilions on Main 3 in the IHFC,€ said Karen Olson, vice president of marketing for International Market Centers, which operates IHFC. €œThe iPad is a great gift and an amazingly useful tool for shopping future markets.€ 

Pavilions on Main 3 occupies the entire third floor of the Main wing of IHFC and features a unique and diverse mix of products ranging from furniture, accessories, wall art, rugs, outdoor, casual and more. This past Market, Pavilions on Main 3 featured 47 participating companies.

Knoll's New E-Commerce Site Includes Designer Portal

By Home Furnishings Business in Internet on May 8, 2013

Knoll has launched a new e-commerce Web site with an online store, The Shop, for consumers and a Design & Plan portal with resources for design professionals.

The new portal offers a streamlined approach to online shopping and professional planning information, providing a digital platform engineered for continuous change that is compatible with today's browsers and tablet devices.

The Design & Plan portal includes extensive resources to help orient design and facilities professionals to the complete range of Knoll workplace solutions for commercial, healthcare, education and hospitality environments. Research, case studies, and planning ideas offer detailed overviews of Knoll workplace capabilities. Graphic, information-rich product pages present features and technical data. Additional resources include a media bank as well as furniture symbols and surface finishes libraries.

The Shop will sell furniture, textiles and accessories for the home and home office, offering consumers the opportunity to purchase new and iconic pieces directly from Knoll. The site includes the complete line of KnollTextiles upholstery, drapery and wall coverings for the home, as well as textiles and wall coverings for commercial, healthcare and hospitality applications at knolltextiles.com.

The Web site€™s contemporary look and feel, conceived in collaboration with New York-based CreateThe Group, the site also features extensive content pertaining to the company's design heritage, including an interactive anniversary timeline as well as comprehensive assets to its workplace research and sustainable design programs.

The new Knoll Design & Plan portal is designed to make Knoll€™s comprehensive portfolio of KnollOffice, KnollStudio, KnollTextiles and KnollExtra workplace and residential products easy to browse. The portal is anchored by Planning overviews that detail Knoll€™s perspective on open plan, private office, activity spaces and seating.

Information-rich product pages accessible via Category, Brand, Applications or Designer, make use of bold interactive visuals and videos that highlight product features.

Product pages also include a plethora of downloads pertaining to research, sustainable design and planning tools. In addition, each page features a product story and designer information. Product pages for KnollOffice product lines include planning ideas from the company€™s gallery of over two thousand idea starters for use in AutoCAD, Sketchup and Revit.

Design & Plan Resources offers access to: The Planning Ideas gallery, which includes research briefs and white papers pertaining to work trends, workplace design, ergonomics and managing change; a redesigned Media Bank that includes downloads to photos and videos; "Project Profiles," the company€™s case study series across a range of industries and sectors; the Knoll Furniture Symbols Library; and a new Surface Finish Library that allows users to explore signature materials and finishes and the evolving breadth of the Knoll palette.

€œOur new website not only showcases our brand portfolio and rich history, but also expands our reach to consumers 24/7,€ said Knoll CEO Andrew Cogan.

€œThe site has been designed to enhance the effectiveness of our digital outreach, focusing on planning resources for design professionals and their clients as well as our Knoll dealer network,€ added Lynn Utter, president, KnollOffice.

Cooper-Hewitt Museum Gets IIDA Honors

By Home Furnishings Business in on May 8, 2013

The International Interior Design Association (IIDA) is pleased to announce Smithsonian's Cooper-Hewitt, National Design Museum as the winner of the 2013 Star Award.

The award, given to an individual or organization that has made significant contributions to the design industry, will be presented at the Association's Annual Meeting, Sunday, June 9, at the Museum of Contemporary Art in Chicago

"Smithsonian's Cooper-Hewitt, National Design Museum has been a champion of design since its founding in the late 19th century," said Cheryl Durst, IIDA executive vice president and CEO. "Its stewardship of the artifacts of design history is unquestionably peerless. Cooper-Hewitt, National Design Museum's impeccable curatorial expertise and ongoing educational focus have advanced Design in the public perception to an immeasurable degree, and we're honored to present this national institution with this year's IIDA Star Award."

Cooper-Hewitt, National Design Museum was founded in 1897 by Amy, Eleanor and Sarah Hewitt - granddaughters of industrialist Peter Cooper - with the purpose of advancing the public's understanding of design across all of human history. The museum became a branch of the Smithsonian in 1967 and includes more than 250,000 design objects as well as a world-class library. Its exhibitions and its educational programs - including its master's program - explore both the historic and contemporary processes of Design. In addition, Cooper-Hewitt, National Design Museum sponsors the National Design Awards, honoring excellence in American design.

First bestowed in 1995, the Star Award was created to recognize and celebrate individuals or organizations that have made a significant positive impact on the interior design community and on the design world. Past recipients include Four Seasons Hotels and ResortsTarget Corp., and Charles and Ray Eames

 

 

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