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High Point Market Is Expo Excite Awards Finalist
By Home Furnishings Business in High Point on May 8, 2013
High Point Furniture Market is a finalist for two Expo Excite Awards.
The Market is in the running for Best Web Site, and for Best Marketing Collateral for the Fall 2012 Fashion Focus campaign. The Excite Awards celebrate excellence and innovation in trade shows and events and are presented by Expo, a multichannel brand serving the trade show industry, providing insight, information and inspiration for show organizers. Last year, the High Point Market won the EXCITE Award for Social Media, beating out such top-shelf shows as CES and Comic-Con.
We are thrilled to receive this recognition for the High Point Market, said Cheminne Taylor-Smith, vice president of marketing for the High Point Market Authority. The new Web design, launched last summer, has provided amazing new tools and information that helps us connect exhibitors and buyers for this huge trade show. And the Fashion Focus campaign has been very well received, attracting a lot of attention and buzz for the High Point Market. We are thrilled to share this honor with our talented agency Emisare.
The High Point Market Web site that launched in July 2012 made it easier for market-goers to create their schedule right on the Web site, using social media log-ins such as Facebook and Twitter accounts. For exhibitors, the new site offered upgrades and enhancements to help them grab the attention of buyers and designers. Each company that shows at Market can gain Facebook likes and Twitter followers directly from its profile page on the site--High Point Market is one of the first trade shows in the country to feature that on its site. A new app also will be launched for Market this summer.
The Fashion Focus campaign was developed to highlight the link between fashion design and home design, and to showcase the High Point Markets role as the most exciting event in home furnishings.
Campaigns developed by Emisare in collaboration with the High Point Market have won awards in the past as well. Recent awards include a 2011 Gold Addy Award for the Markets campaign, an award sponsored by the American Advertising Federation to recognize excellence in marketing; a 2009 silver Addy for Mixed/Multiple Media; and a 2009 International Association of Exhibitions and Events Gold Award.