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Knoll's New E-Commerce Site Includes Designer Portal
By Home Furnishings Business in Internet on May 8, 2013
Knoll has launched a new e-commerce Web site with an online store, The Shop, for consumers and a Design & Plan portal with resources for design professionals.
The new portal offers a streamlined approach to online shopping and professional planning information, providing a digital platform engineered for continuous change that is compatible with today's browsers and tablet devices.
The Design & Plan portal includes extensive resources to help orient design and facilities professionals to the complete range of Knoll workplace solutions for commercial, healthcare, education and hospitality environments. Research, case studies, and planning ideas offer detailed overviews of Knoll workplace capabilities. Graphic, information-rich product pages present features and technical data. Additional resources include a media bank as well as furniture symbols and surface finishes libraries.
The Shop will sell furniture, textiles and accessories for the home and home office, offering consumers the opportunity to purchase new and iconic pieces directly from Knoll. The site includes the complete line of KnollTextiles upholstery, drapery and wall coverings for the home, as well as textiles and wall coverings for commercial, healthcare and hospitality applications at knolltextiles.com.
The Web sites contemporary look and feel, conceived in collaboration with New York-based CreateThe Group, the site also features extensive content pertaining to the company's design heritage, including an interactive anniversary timeline as well as comprehensive assets to its workplace research and sustainable design programs.
The new Knoll Design & Plan portal is designed to make Knolls comprehensive portfolio of KnollOffice, KnollStudio, KnollTextiles and KnollExtra workplace and residential products easy to browse. The portal is anchored by Planning overviews that detail Knolls perspective on open plan, private office, activity spaces and seating.
Information-rich product pages accessible via Category, Brand, Applications or Designer, make use of bold interactive visuals and videos that highlight product features.
Product pages also include a plethora of downloads pertaining to research, sustainable design and planning tools. In addition, each page features a product story and designer information. Product pages for KnollOffice product lines include planning ideas from the companys gallery of over two thousand idea starters for use in AutoCAD, Sketchup and Revit.
Design & Plan Resources offers access to: The Planning Ideas gallery, which includes research briefs and white papers pertaining to work trends, workplace design, ergonomics and managing change; a redesigned Media Bank that includes downloads to photos and videos; "Project Profiles," the companys case study series across a range of industries and sectors; the Knoll Furniture Symbols Library; and a new Surface Finish Library that allows users to explore signature materials and finishes and the evolving breadth of the Knoll palette.
Our new website not only showcases our brand portfolio and rich history, but also expands our reach to consumers 24/7, said Knoll CEO Andrew Cogan.
The site has been designed to enhance the effectiveness of our digital outreach, focusing on planning resources for design professionals and their clients as well as our Knoll dealer network, added Lynn Utter, president, KnollOffice.