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Reverie to Sail Again with Celebrity Cruises

By Home Furnishings Business in Bedding on May 8, 2013

Bedding vendor Reverie will outfit Celebrity Cruises' ship Constellation with customizable mattresses for every suite and stateroom.

The ship re-launches this month. Reverie's Celebrity eXhale bedding already sails on four of the company€™s 11 ships.

Celebrity Constellation€™s more than 2,000 passengers will sleep on Reverie€™s 10-inch Dream mattress in suites; and the 8-inch Dream Lite mattress in staterooms.

€œSleepless nights on a less-than-comfortable mattress are a common vacation complaint, understandable when the goal of getting away is to feel relaxed, rejuvenated and well-rested,€ said Reverie President and CEO Martin Rawls-Meehan. €œOur partnership with Celebrity Cruises tackles this problem head-on by offering guests luxury mattresses they can easily adjust and customize to meet their specific needs. Together, we€™re investing in a good night€™s sleep for guests, in order to help them enjoy their cruise experience even more.€

Celebrity guests staying in a suite will experience butler service that includes a personalized introduction to the customizable aspects of eXhale bedding. In suites and staterooms alike, guests will have access to in-room brochures offering details about the bedding. These brochures also include details about a program that invites those onboard to enjoy the eXhale experience every night by purchasing a Reverie Sleep System for their own home. A dedicated Web site for eXhale bedding offers Celebrity guests the opportunity to purchase mattresses and adjustable foundations online with a 101-night, risk-free trial.

€œThis partnership allows us to reach potential customers in an unconventional way by offering them the ultimate rest-test," Rawls-Meehan said. "Cruise guests will have anywhere from three days to two weeks to try out our Dream or Dream Lite mattresses and truly experience the restfulness that comes with a quality mattress. That€™s a pre-purchase experience that simply can€™t be matched.€

In honor of the Celebrity Constellation relaunch, Reverie will offer a special promotion on its Celebrity eXhale bedding. Those cruisers who purchase a Reverie Dream mattress between May 1 and July 1 will receive a free Deluxe adjustable foundation.

A schedule is in place to outfit each of Celebrity€™s remaining ships with eXhale bedding.



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